# What does Viceversa use?

Viceversa (goviceversa.com) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Financial Services
- Size: 11–50 employees
- Based in: Milan, Italy
- Founded: 2021
- LinkedIn: https://www.linkedin.com/company/goviceversa

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | DNS verification records, Email records, Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code |  |
| [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Email records |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | DNS verification records, Email records |  |

## FAQ

### What tools does Viceversa use?

As of November 2026, runsonwhat has found 21 tools at Viceversa (goviceversa.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, Google Maps and Firebase. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked October 31, 2026.

### What CRM does Viceversa use?

Viceversa uses HubSpot for its CRM, alongside Zoho, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on goviceversa.com. HubSpot is used by 96,305 companies runsonwhat tracks.

### What email provider does Viceversa use?

Viceversa uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on goviceversa.com. Google Workspace is used by 411,631 companies runsonwhat tracks.

### What analytics tools does Viceversa use?

Viceversa uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on goviceversa.com. Google Analytics is used by 906,306 companies runsonwhat tracks.

### What is Viceversa's website built with?

Viceversa uses WordPress for its website, alongside Rank Math, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on goviceversa.com. WordPress is used by 607,153 companies runsonwhat tracks.

### What marketing software does Viceversa use?

Viceversa uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through Mailchimp code on goviceversa.com. Mailchimp is used by 117,803 companies runsonwhat tracks.

### Does Viceversa use Google Fonts?

Yes. runsonwhat found Google Fonts at Viceversa through Google Fonts code on goviceversa.com. Google Fonts is a Media & UI tool used by 825,908 companies runsonwhat tracks.

### How does runsonwhat know what Viceversa uses?

runsonwhat reads public records only. Of the 21 tools at Viceversa, 14 were found through code on goviceversa.com, 4 through DNS records and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and goviceversa.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/goviceversa.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.