# What does Penske use? Penske (gopenske.com) shows public evidence of 30 tools, according to runsonwhat (last checked 2026-10-23). - Industry: Renting - Size: 10,000+ employees - Based in: Reading, United States - Founded: 1969 - LinkedIn: https://www.linkedin.com/company/penske-truck-leasing ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Brightcove](https://www.runsonwhat.com/reverse/brightcove) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code | | | [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Website code | | | [Dynatrace](https://www.runsonwhat.com/reverse/dynatrace) | Monitoring | DNS verification records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Website code | | | [Dstillery](https://www.runsonwhat.com/reverse/dstillery) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [UserWay](https://www.runsonwhat.com/reverse/userway) | Security & Compliance | Website code | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [Docker](https://www.runsonwhat.com/reverse/docker) | Dev Tools | DNS verification records | | ## Recent changes at Penske - 2026-10-16: started using [Brightcove](https://www.runsonwhat.com/reverse/brightcove) - 2026-10-16: started using [Dstillery](https://www.runsonwhat.com/reverse/dstillery) - 2026-10-16: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) - 2026-10-16: started using [llms.txt](https://www.runsonwhat.com/reverse/llms-txt) - 2026-10-16: started using [Salesforce](https://www.runsonwhat.com/reverse/salesforce) ## FAQ ### What tools does Penske use? As of October 2026, runsonwhat has found 30 tools at Penske (gopenske.com) in public records. Edge & Hosting: Cloudflare and Fastly. Application: Font Awesome and Brightcove. Data & Observability: Google Analytics, Google Tag Manager and Adobe Experience Platform Tags. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Atlassian, GlobalSign and Proofpoint. Last checked October 23, 2026. ### What CRM does Penske use? Penske uses Salesforce for its CRM, alongside Demandbase, according to runsonwhat (October 2026). runsonwhat found Salesforce through Salesforce code on gopenske.com. Salesforce is used by 34,154 companies runsonwhat tracks. ### What analytics tools does Penske use? Penske uses Google Analytics for analytics, alongside Google Tag Manager and Adobe Experience Platform, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on gopenske.com. Google Analytics is used by 883,097 companies runsonwhat tracks. ### What marketing software does Penske use? Penske uses Marketo for marketing, according to runsonwhat (October 2026). runsonwhat found Marketo through a subdomain that points at Marketo and code on gopenske.com. Marketo is used by 8,961 companies runsonwhat tracks. ### What monitoring tools does Penske use? Penske uses Dynatrace for monitoring, according to runsonwhat (October 2026). runsonwhat found Dynatrace through a DNS verification record for Dynatrace. Dynatrace is used by 4,624 companies runsonwhat tracks. ### Does Penske use Cloudflare? Yes. runsonwhat found Cloudflare at Penske through Cloudflare code on gopenske.com. Cloudflare is a CDN & Edge tool used by 704,772 companies runsonwhat tracks. ### Has Penske changed tools recently? Yes. On runsonwhat's rechecks, Penske started using Brightcove, Dstillery and Google Ads (latest on October 16, 2026). A change counts only between two checks of gopenske.com done the same way. ### Which companies have a tech stack similar to Penske's? The companies with the stacks most like Penske's are TeePublic, SENGTOTO, WOW33 and Betonline, according to runsonwhat (October 2026). Each shares 7 to 9 tools with Penske, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Penske uses? runsonwhat reads public records only. Of the 30 tools at Penske, 21 were found through code on gopenske.com, 6 through DNS records, 1 through website configuration files, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and gopenske.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/gopenske.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.