# What does Goop use? Goop (goop.com) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Alternative Medicine - Size: 51–200 employees - Based in: United States - Founded: 2008 - LinkedIn: https://www.linkedin.com/company/goop- ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | | [PostHog](https://www.runsonwhat.com/reverse/posthog) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | DNS verification records, Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | DNS verification records, Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [Gorgias](https://www.runsonwhat.com/reverse/gorgias) | Support & Docs | Website code | | | [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code | | | [Bazaarvoice](https://www.runsonwhat.com/reverse/bazaarvoice) | Marketing | Website code | | | [Friendbuy](https://www.runsonwhat.com/reverse/friendbuy) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | Email records | | | [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | | [Notion](https://www.runsonwhat.com/reverse/notion) | Collaboration | DNS verification records | | | [Lovable](https://www.runsonwhat.com/reverse/lovable) | Dev Tools | DNS verification records | | | [UsableNet](https://www.runsonwhat.com/reverse/usablenet) | Security & Compliance | Website code | | ## Recent changes at Goop - 2026-10-20: started using [Lovable](https://www.runsonwhat.com/reverse/lovable) ## FAQ ### What tools does Goop use? As of October 2026, runsonwhat has found 37 tools at Goop (goop.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026. ### What email provider does Goop use? Goop uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 712,556 companies runsonwhat tracks. ### What does Goop use for customer support? Goop uses Zendesk for customer support and documentation, alongside Gorgias, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,039 companies runsonwhat tracks. ### What analytics tools does Goop use? Goop uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and PostHog, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on goop.com. Google Analytics is used by 884,635 companies runsonwhat tracks. ### What is Goop's website built with? Goop uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a DNS verification record for Shopify and code on goop.com. Shopify is used by 59,670 companies runsonwhat tracks. ### What marketing software does Goop use? Goop uses Mailchimp for marketing, alongside Klaviyo, Attentive and Bazaarvoice, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on goop.com. Mailchimp is used by 115,576 companies runsonwhat tracks. ### Does Goop use Google Fonts? Yes. runsonwhat found Google Fonts at Goop through Google Fonts code on goop.com. Google Fonts is a Media & UI tool used by 812,606 companies runsonwhat tracks. ### Does Goop use AI tools? Yes. runsonwhat has found Anthropic at Goop; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Goop may use more AI tools than these. ### Has Goop changed tools recently? Yes. On runsonwhat's rechecks, Goop started using Lovable (latest on October 20, 2026). A change counts only between two checks of goop.com done the same way. ### Which companies have a tech stack similar to Goop's? The companies with the stacks most like Goop's are Away, Z Supply, OLLY PBC and Level, according to runsonwhat (October 2026). Each shares 17 to 20 tools with Goop, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Goop uses? runsonwhat reads public records only. Of the 37 tools at Goop, 19 were found through code on goop.com, 10 through DNS records and 8 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and goop.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/goop.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.