# What does Goodfin use?

Goodfin (goodfin.com) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-11-09).

- Industry: Fintech
- Size: 1–10 employees
- Based in: San Francisco, United States
- Founded: 2022
- LinkedIn: https://www.linkedin.com/company/getgoodfin

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records |  |
| [LinkedIn](https://www.runsonwhat.com/reverse/linkedin) | Marketing | DNS verification records |  |
| [Framer](https://www.runsonwhat.com/reverse/framer) | Website & CMS | Custom domain, Website code |  |
| [beehiiv](https://www.runsonwhat.com/reverse/beehiiv) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [HUMAN Security](https://www.runsonwhat.com/reverse/human-security) | Security & Compliance | Website code |  |

## Recent changes at Goodfin

- 2026-10-20: started using [Google Search Console](https://www.runsonwhat.com/reverse/gsc)

## FAQ

### What tools does Goodfin use?

As of November 2026, runsonwhat has found 22 tools at Goodfin (goodfin.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: Google Fonts, React and Lottie. Data & Observability: Google Analytics, Google Tag Manager and Amplitude. Go-to-market: Google Ads, LinkedIn Insight Tag and Zendesk. Company Ops: Google Workspace, Amazon SES and HUMAN Security. Last checked November 9, 2026.

### What cloud does Goodfin run on?

Goodfin uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on goodfin.com. Amazon Web Services is used by 147,455 companies runsonwhat tracks.

### What email provider does Goodfin use?

Goodfin uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on goodfin.com. Google Workspace is used by 420,114 companies runsonwhat tracks.

### What does Goodfin use for customer support?

Goodfin uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on goodfin.com. Zendesk is used by 43,649 companies runsonwhat tracks.

### What analytics tools does Goodfin use?

Goodfin uses Google Analytics for analytics, alongside Google Tag Manager and Amplitude, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on goodfin.com. Google Analytics is used by 903,917 companies runsonwhat tracks.

### What is Goodfin's website built with?

Goodfin uses Framer for its website, according to runsonwhat (November 2026). runsonwhat found Framer through a subdomain that points at Framer and code on goodfin.com. Framer is used by 6,374 companies runsonwhat tracks.

### Does Goodfin use Google Fonts?

Yes. runsonwhat found Google Fonts at Goodfin through Google Fonts code on goodfin.com. Google Fonts is a Media & UI tool used by 825,552 companies runsonwhat tracks.

### Has Goodfin changed tools recently?

Yes. On runsonwhat's rechecks, Goodfin started using Google Search Console (latest on October 20, 2026). A change counts only between two checks of goodfin.com done the same way.

### Which companies have a tech stack similar to Goodfin's?

The companies with the stacks most like Goodfin's are Style Girlfriend, Cultomedia, Marktechpost AI Media and Laughing Squid, according to runsonwhat (November 2026). Each shares 9 to 11 tools with Goodfin, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Goodfin uses?

runsonwhat reads public records only. Of the 22 tools at Goodfin, 12 were found through code on goodfin.com, 4 through DNS records, 3 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and goodfin.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/goodfin.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
