# What does Going use? Going (going.com) shows public evidence of 43 tools, according to runsonwhat (last checked 2026-10-31). - LinkedIn: https://www.linkedin.com/company/going ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | Website code | | | [Auth0](https://www.runsonwhat.com/reverse/auth0) | Auth & Identity | Website config | | | [Rive](https://www.runsonwhat.com/reverse/rive) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | | [PostHog](https://www.runsonwhat.com/reverse/posthog) | Analytics | Website code | | | [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Custom domain, Website code | 2022-12 | | [mParticle](https://www.runsonwhat.com/reverse/mparticle) | Data Pipeline | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records, Website code | 2022-12 | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code | | | [Braze](https://www.runsonwhat.com/reverse/braze) | Marketing | Website code | | | [impact.com](https://www.runsonwhat.com/reverse/impact-com) | Marketing | Website code | | | [OptiMonk](https://www.runsonwhat.com/reverse/optimonk) | Marketing | Website code | | | [Rokt](https://www.runsonwhat.com/reverse/rokt) | Marketing | Website code | | | [Friendbuy](https://www.runsonwhat.com/reverse/friendbuy) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records | | ## FAQ ### What tools does Going use? As of October 2026, runsonwhat has found 43 tools at Going (going.com) in public records. Edge & Hosting: Cloudflare and Vercel. Application: Google Fonts, Font Awesome and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace, SendGrid and Cookiebot. Last checked October 31, 2026. ### What cloud does Going run on? Going uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through Vercel code on going.com. Vercel is used by 49,809 companies runsonwhat tracks. ### What email provider does Going use? Going uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on going.com. Google Workspace is used by 406,784 companies runsonwhat tracks. ### What does Going use for customer support? Going uses Zendesk for customer support and documentation, alongside Intercom, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Going has used it since at least December 2022. Zendesk is used by 42,416 companies runsonwhat tracks. ### What payment provider does Going use? Going uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through Stripe code on going.com. Stripe is used by 30,336 companies runsonwhat tracks. ### What analytics tools does Going use? Going uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and PostHog, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on going.com. Google Analytics is used by 897,640 companies runsonwhat tracks. ### How long has Going used AppsFlyer? Going has used AppsFlyer since at least December 2022, going by the first public certificate of the going.com subdomain that points at AppsFlyer. Other long-running tools at Going include Zendesk (since December 2022). ### Does Going use Google Fonts? Yes. runsonwhat found Google Fonts at Going through Google Fonts code on going.com. Google Fonts is a Media & UI tool used by 820,052 companies runsonwhat tracks. ### Which companies have a tech stack similar to Going's? The companies with the stacks most like Going's are MAELYS, Purple Carrot, melin and Savage X Fenty, according to runsonwhat (October 2026). Each shares 14 to 18 tools with Going, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Going uses? runsonwhat reads public records only. Of the 43 tools at Going, 31 were found through code on going.com, 5 through DNS records, 3 through subdomains that point at the vendor, 2 through email records and 2 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and going.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/going.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.