# What does Icon use? Icon (goicon.com) shows public evidence of 32 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Software - Size: 51–200 employees - Based in: Newton, United States - LinkedIn: https://www.linkedin.com/company/go-icon ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code | 2023-04 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [All in One SEO](https://www.runsonwhat.com/reverse/aioseo) | Website & CMS | Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | DNS verification records, Email records, Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Salesloft](https://www.runsonwhat.com/reverse/salesloft) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Bitwarden](https://www.runsonwhat.com/reverse/bitwarden) | Security & Compliance | DNS verification records | | | [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records | | ## FAQ ### What tools does Icon use? As of November 2026, runsonwhat has found 32 tools at Icon (goicon.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and VWO. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 10, 2026. ### What cloud does Icon run on? Icon uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on goicon.com. Amazon Web Services is used by 147,445 companies runsonwhat tracks. ### What CRM does Icon use? Icon uses HubSpot for its CRM, alongside ZoomInfo and Salesloft, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on goicon.com. HubSpot is used by 97,598 companies runsonwhat tracks. ### What email provider does Icon use? Icon uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 733,996 companies runsonwhat tracks. ### What analytics tools does Icon use? Icon uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on goicon.com. Google Analytics is used by 903,880 companies runsonwhat tracks. ### What is Icon's website built with? Icon uses WordPress for its website, alongside Elementor and All in One SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on goicon.com. WordPress is used by 606,758 companies runsonwhat tracks. ### How long has Icon used WP Engine? Icon has used WP Engine since at least April 2023, going by the first public certificate of the goicon.com subdomain that points at WP Engine. ### Does Icon use jQuery? Yes. runsonwhat found jQuery at Icon through jQuery code on goicon.com. jQuery is a Frontend tool used by 927,223 companies runsonwhat tracks. ### Which companies have a tech stack similar to Icon's? The companies with the stacks most like Icon's are Factoryfix, Owner.com, ACDSee Photo Studio Software | Photo Editing, Photo Management, Photo Editor, Digital Photography, Digital Asset Management, DAM and Samdesk, according to runsonwhat (November 2026). Each shares 13 to 17 tools with Icon, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Icon uses? runsonwhat reads public records only. Of the 32 tools at Icon, 19 were found through code on goicon.com, 8 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and goicon.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/goicon.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.