# What does NielsenIQ use? NielsenIQ (gfk.de) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-11-09). - Industry: Research - Size: 11–50 employees - Based in: Nuremberg, Germany - LinkedIn: https://www.linkedin.com/company/nielseniq ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress VIP](https://www.runsonwhat.com/reverse/wpvip) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | | [Mapbox](https://www.runsonwhat.com/reverse/mapbox) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | | [Parse.ly](https://www.runsonwhat.com/reverse/parsely) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | | [Cxense](https://www.runsonwhat.com/reverse/cxense) | Marketing | Website code | | | [Visitor Queue](https://www.runsonwhat.com/reverse/visitorqueue) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [SwissSign](https://www.runsonwhat.com/reverse/swisssign) | Security & Compliance | DNS verification records | | ## FAQ ### What tools does NielsenIQ use? As of November 2026, runsonwhat has found 31 tools at NielsenIQ (gfk.de) in public records. Edge & Hosting: WordPress VIP. Application: Font Awesome, Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: GlobalSign, OneTrust and SwissSign. Last checked November 9, 2026. ### What cloud does NielsenIQ run on? NielsenIQ uses WordPress VIP for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WordPress VIP through WordPress VIP code on gfk.de. WordPress VIP is used by 1,442 companies runsonwhat tracks. ### What CRM does NielsenIQ use? NielsenIQ uses HubSpot for its CRM, alongside Demandbase, 6sense and Visitor Queue, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on gfk.de. HubSpot is used by 97,931 companies runsonwhat tracks. ### What does NielsenIQ use for customer support? NielsenIQ uses Freshdesk for customer support and documentation, alongside Intercom, according to runsonwhat (November 2026). runsonwhat found Freshdesk through Freshdesk code on gfk.de. Freshdesk is used by 13,024 companies runsonwhat tracks. ### What analytics tools does NielsenIQ use? NielsenIQ uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Parse.ly, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on gfk.de. Google Analytics is used by 904,027 companies runsonwhat tracks. ### What is NielsenIQ's website built with? NielsenIQ uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on gfk.de. WordPress is used by 606,902 companies runsonwhat tracks. ### Does NielsenIQ use Google Ads? Yes. runsonwhat found Google Ads at NielsenIQ through Google Ads code on gfk.de. Google Ads is a Ads & Pixels tool used by 540,293 companies runsonwhat tracks. ### Which companies have a tech stack similar to NielsenIQ's? The companies with the stacks most like NielsenIQ's are NielsenIQ, NielsenIQ, Multitel and Magic Modular® | Exhibition Stands and Displays | Exhibition Stands | Portable Exhibition Stands, according to runsonwhat (November 2026). Each shares 10 to 29 tools with NielsenIQ, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what NielsenIQ uses? runsonwhat reads public records only. Of the 31 tools at NielsenIQ, 29 were found through code on gfk.de, 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and gfk.de about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/gfk.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.