# What does NielsenIQ use? NielsenIQ (gfk.com) shows public evidence of 39 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Market Research - Size: 5,001–10,000 employees - Based in: Nuremberg, Germany - Founded: 1934 - LinkedIn: https://www.linkedin.com/company/nielseniq ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain | | | [WordPress VIP](https://www.runsonwhat.com/reverse/wpvip) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | | [Mapbox](https://www.runsonwhat.com/reverse/mapbox) | Media & UI | Website code | | | [Auth0](https://www.runsonwhat.com/reverse/auth0) | Auth & Identity | Custom domain | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [SwissSign](https://www.runsonwhat.com/reverse/swisssign) | Security & Compliance | DNS verification records | | | [Docker](https://www.runsonwhat.com/reverse/docker) | Dev Tools | DNS verification records | | | [Wiz](https://www.runsonwhat.com/reverse/wiz) | Security & Compliance | DNS verification records | | ## Recent changes at NielsenIQ - 2026-10-09: started using [SwissSign](https://www.runsonwhat.com/reverse/swisssign) ## FAQ ### What tools does NielsenIQ use? As of October 2026, runsonwhat has found 39 tools at NielsenIQ (gfk.com) in public records. Edge & Hosting: Akamai and WordPress VIP. Application: Font Awesome, Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026. ### What cloud does NielsenIQ run on? NielsenIQ uses WordPress VIP for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WordPress VIP through WordPress VIP code on gfk.com. WordPress VIP is used by 1,401 companies runsonwhat tracks. ### What CRM does NielsenIQ use? NielsenIQ uses HubSpot for its CRM, alongside Demandbase and 6sense, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 94,748 companies runsonwhat tracks. ### What email provider does NielsenIQ use? NielsenIQ uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 715,062 companies runsonwhat tracks. ### What does NielsenIQ use for customer support? NielsenIQ uses Zendesk for customer support and documentation, alongside Freshdesk and Intercom, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,238 companies runsonwhat tracks. ### What analytics tools does NielsenIQ use? NielsenIQ uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on gfk.com. Google Analytics is used by 888,624 companies runsonwhat tracks. ### Does NielsenIQ use Google Ads? Yes. runsonwhat found Google Ads at NielsenIQ through Google Ads code on gfk.com. Google Ads is a Ads & Pixels tool used by 515,285 companies runsonwhat tracks. ### Has NielsenIQ changed tools recently? Yes. On runsonwhat's rechecks, NielsenIQ started using SwissSign (latest on October 9, 2026). A change counts only between two checks of gfk.com done the same way. ### Which companies have a tech stack similar to NielsenIQ's? The companies with the stacks most like NielsenIQ's are M Science, News Corp Australia, Marshall University and Longview News-Journal, according to runsonwhat (October 2026). Each shares 6 to 14 tools with NielsenIQ, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what NielsenIQ uses? runsonwhat reads public records only. Of the 39 tools at NielsenIQ, 20 were found through code on gfk.com, 12 through DNS records, 4 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and gfk.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/gfk.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.