# What does Generation use?

Generation (generation.org) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-08).

- Industry: Non-profit Organization Management
- Size: 51–200 employees
- Based in: Washington, United States
- Founded: 2014
- LinkedIn: https://www.linkedin.com/company/generationorg

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code |  |
| [Pantheon](https://www.runsonwhat.com/reverse/pantheon) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Cloudinary](https://www.runsonwhat.com/reverse/cloudinary) | Media & UI | Website code |  |
| [Auth0](https://www.runsonwhat.com/reverse/auth0) | Auth & Identity | Custom domain, Website config | 2020-08 |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | DNS verification records |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code |  |
| [Insider](https://www.runsonwhat.com/reverse/insider) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records |  |
| [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records |  |
| [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Generation use?

As of October 2026, runsonwhat has found 33 tools at Generation (generation.org) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Fastly. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked October 8, 2026.

### What cloud does Generation run on?

Generation uses Amazon Web Services for hosting and cloud infrastructure, alongside Pantheon, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on generation.org. Amazon Web Services is used by 144,465 companies runsonwhat tracks.

### What CRM does Generation use?

Generation uses Zoho for its CRM, according to runsonwhat (October 2026). runsonwhat found Zoho through a DNS verification record for Zoho. Zoho is used by 61,248 companies runsonwhat tracks.

### What email provider does Generation use?

Generation uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on generation.org. Microsoft 365 is used by 696,640 companies runsonwhat tracks.

### What analytics tools does Generation use?

Generation uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Contentsquare, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on generation.org. Google Analytics is used by 844,546 companies runsonwhat tracks.

### What is Generation's website built with?

Generation uses WordPress for its website, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on generation.org. WordPress is used by 578,430 companies runsonwhat tracks.

### How long has Generation used Auth0?

Generation has used Auth0 since at least August 2020, going by the first public certificate of the generation.org subdomain that points at Auth0.

### Does Generation use jQuery?

Yes. runsonwhat found jQuery at Generation through jQuery code on generation.org. jQuery is a Frontend tool used by 892,649 companies runsonwhat tracks.

### Which companies have a tech stack similar to Generation's?

The companies with the stacks most like Generation's are SLOT6000, Conrad Electronic Benelux, Katapult and GARUDA55, according to runsonwhat (October 2026). Each shares 4 to 18 tools with Generation, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Generation uses?

runsonwhat reads public records only. Of the 33 tools at Generation, 20 were found through code on generation.org, 7 through DNS records, 5 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and generation.org about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/generation.org (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
