# What does Generation use?

Generation (generation.nl) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-11-11).

- Industry: Professional Training & Coaching
- Size: 51–200 employees
- Based in: Amsterdam, Netherlands
- Founded: 2016
- LinkedIn: https://www.linkedin.com/company/generation-recruitment

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records, Email records, Website code |  |
| [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code |  |
| [MailerLite](https://www.runsonwhat.com/reverse/mailerlite) | Marketing | Email records, Website code |  |
| [Leadinfo](https://www.runsonwhat.com/reverse/leadinfo) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records |  |
| [CookieScript](https://www.runsonwhat.com/reverse/cookie-script) | Security & Compliance | Website code |  |
| [Flowmailer](https://www.runsonwhat.com/reverse/flowmailer) | Email Delivery | Email records |  |

## FAQ

### What tools does Generation use?

As of November 2026, runsonwhat has found 19 tools at Generation (generation.nl) in public records. Edge & Hosting: Cloudflare. Application: jQuery and Google Fonts. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and EasyDMARC. Last checked November 11, 2026.

### What sales tools does Generation use?

The sales tools runsonwhat has found at Generation are Leadinfo (November 2026); no CRM shows up in Generation's public records. runsonwhat found Leadinfo through Leadinfo code on generation.nl. Leadinfo is used by 6,239 companies runsonwhat tracks.

### What email provider does Generation use?

Generation uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on generation.nl. Microsoft 365 is used by 736,662 companies runsonwhat tracks.

### What analytics tools does Generation use?

Generation uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on generation.nl. Google Analytics is used by 904,030 companies runsonwhat tracks.

### What is Generation's website built with?

Generation uses WordPress for its website, alongside Rank Math, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on generation.nl. WordPress is used by 606,893 companies runsonwhat tracks.

### What marketing software does Generation use?

Generation uses Brevo for marketing, alongside MailerLite, according to runsonwhat (November 2026). runsonwhat found Brevo through a DNS verification record for Brevo and email records. Brevo is used by 84,562 companies runsonwhat tracks.

### Does Generation use jQuery?

Yes. runsonwhat found jQuery at Generation through jQuery code on generation.nl. jQuery is a Frontend tool used by 927,257 companies runsonwhat tracks.

### Which companies have a tech stack similar to Generation's?

The companies with the stacks most like Generation's are Maas theater en dans, Westmore, Wey Strategie Realisatie and Comaen, according to runsonwhat (November 2026). Each shares 5 to 13 tools with Generation, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Generation uses?

runsonwhat reads public records only. Of the 19 tools at Generation, 13 were found through code on generation.nl, 4 through email records and 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and generation.nl about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/generation.nl (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.