# What does GENERATION use?

GENERATION (generation.com.pk) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-11-08).

- Industry: Apparel & Fashion
- Size: 201–1,000 employees
- Based in: Lahore, Pakistan
- Founded: 1983
- LinkedIn: https://www.linkedin.com/company/generation-pvt-ltd

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records |  |

## FAQ

### What tools does GENERATION use?

As of November 2026, runsonwhat has found 17 tools at GENERATION (generation.com.pk) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Brevo. Company Ops: Google Workspace and SendGrid. Last checked November 8, 2026.

### What cloud does GENERATION run on?

GENERATION uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on generation.com.pk. Amazon Web Services is used by 147,631 companies runsonwhat tracks.

### What email provider does GENERATION use?

GENERATION uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on generation.com.pk. Google Workspace is used by 421,856 companies runsonwhat tracks.

### What analytics tools does GENERATION use?

GENERATION uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on generation.com.pk. Google Analytics is used by 904,167 companies runsonwhat tracks.

### What is GENERATION's website built with?

GENERATION uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 61,634 companies runsonwhat tracks.

### What marketing software does GENERATION use?

GENERATION uses Brevo for marketing, according to runsonwhat (November 2026). runsonwhat found Brevo through a DNS verification record for Brevo. Brevo is used by 84,592 companies runsonwhat tracks.

### Does GENERATION use Cloudflare?

Yes. runsonwhat found Cloudflare at GENERATION through DNS records that point at Cloudflare and code on generation.com.pk. Cloudflare is a CDN & Edge tool used by 735,698 companies runsonwhat tracks.

### How does runsonwhat know what GENERATION uses?

runsonwhat reads public records only. Of the 17 tools at GENERATION, 11 were found through code on generation.com.pk, 2 through DNS records, 2 through subdomains that point at the vendor, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and generation.com.pk about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/generation.com.pk (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.