# What does General Shale use? General Shale (generalshale.com) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-11-01). - LinkedIn: https://www.linkedin.com/company/general-shale ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Monotype Fonts](https://www.runsonwhat.com/reverse/fonts-com) | Media & UI | Website code | | | [SAP BTP](https://www.runsonwhat.com/reverse/sap-btp) | Backend & Database | Custom domain | 2021-03 | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [BrightEdge](https://www.runsonwhat.com/reverse/brightedge) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain, Email records, Website code | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | ## FAQ ### What tools does General Shale use? As of November 2026, runsonwhat has found 27 tools at General Shale (generalshale.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and Atlassian. Last checked November 1, 2026. ### What CRM does General Shale use? General Shale uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on generalshale.com. HubSpot is used by 96,848 companies runsonwhat tracks. ### What email provider does General Shale use? General Shale uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 724,491 companies runsonwhat tracks. ### What analytics tools does General Shale use? General Shale uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on generalshale.com. Google Analytics is used by 906,141 companies runsonwhat tracks. ### What is General Shale's website built with? General Shale uses WordPress for its website, alongside Elementor and Rank Math, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on generalshale.com. WordPress is used by 607,337 companies runsonwhat tracks. ### What marketing software does General Shale use? General Shale uses BrightEdge for marketing, according to runsonwhat (November 2026). runsonwhat found BrightEdge through BrightEdge code on generalshale.com. BrightEdge is used by 1,135 companies runsonwhat tracks. ### How long has General Shale used SAP BTP? General Shale has used SAP BTP since at least March 2021, going by the first public certificate of the generalshale.com subdomain that points at SAP BTP. ### Does General Shale use jQuery? Yes. runsonwhat found jQuery at General Shale through jQuery code on generalshale.com. jQuery is a Frontend tool used by 930,076 companies runsonwhat tracks. ### Which companies have a tech stack similar to General Shale's? The companies with the stacks most like General Shale's are tesa SE, Förch (Unternehmen), Optigroup and Logista, according to runsonwhat (November 2026). Each shares 3 to 12 tools with General Shale, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what General Shale uses? runsonwhat reads public records only. Of the 27 tools at General Shale, 18 were found through code on generalshale.com, 5 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and generalshale.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/generalshale.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.