# What does General Pants Co. use? General Pants Co. (generalpants.com) shows public evidence of 34 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Fashion - Founded: 1972 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Searchspring](https://www.runsonwhat.com/reverse/searchspring) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code | | | [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code | | | [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code | | | [Swym](https://www.runsonwhat.com/reverse/swym) | Marketing | Website code | | | [Rakuten Advertising](https://www.runsonwhat.com/reverse/rakuten-advertising) | Ads & Pixels | Website code | | | [Insider](https://www.runsonwhat.com/reverse/insider) | Marketing | Website code | | | [Skai](https://www.runsonwhat.com/reverse/skai) | Ads & Pixels | Website code | | | [Fomo](https://www.runsonwhat.com/reverse/fomo) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | DNS verification records, Email records | | | [Sophos](https://www.runsonwhat.com/reverse/sophos) | Security & Compliance | DNS verification records | | | [Have I Been Pwned](https://www.runsonwhat.com/reverse/hibp) | Security & Compliance | DNS verification records | | | [Forter](https://www.runsonwhat.com/reverse/forter) | Security & Compliance | Website code | | ## FAQ ### What tools does General Pants use? As of October 2026, runsonwhat has found 34 tools at General Pants (generalpants.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Mailchimp Transactional. Last checked October 20, 2026. ### What email provider does General Pants use? General Pants uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 705,164 companies runsonwhat tracks. ### What does General Pants use for customer support? General Pants uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on generalpants.com. Zendesk is used by 41,234 companies runsonwhat tracks. ### What payment provider does General Pants use? General Pants uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on generalpants.com. PayPal is used by 33,947 companies runsonwhat tracks. ### What analytics tools does General Pants use? General Pants uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on generalpants.com. Google Analytics is used by 861,617 companies runsonwhat tracks. ### What is General Pants's website built with? General Pants uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 59,073 companies runsonwhat tracks. ### Does General Pants use jQuery? Yes. runsonwhat found jQuery at General Pants through jQuery code on generalpants.com. jQuery is a Frontend tool used by 904,096 companies runsonwhat tracks. ### Which companies have a tech stack similar to General Pants's? The companies with the stacks most like General Pants' are GOOD AMERICAN, Unclaimed Baggage, Shine On NZ and Brooklinen, according to runsonwhat (October 2026). Each shares 18 to 23 tools with General Pants, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what General Pants uses? runsonwhat reads public records only. Of the 34 tools at General Pants, 23 were found through code on generalpants.com, 8 through DNS records, 2 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and generalpants.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/generalpants.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.