# What does General Kinematics use?

General Kinematics (generalkinematics.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-11-11).

- Industry: Machinery
- Size: 201–1,000 employees
- Based in: Crystal Lake, United States
- Founded: 1960
- LinkedIn: https://www.linkedin.com/company/general-kinematics-corporation

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Email records, Website code | 2022-04 |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Barracuda](https://www.runsonwhat.com/reverse/barracuda) | Security & Compliance | Email records |  |
| [Duo](https://www.runsonwhat.com/reverse/duo) | Security & Compliance | DNS verification records |  |

## Recent changes at General Kinematics

- 2026-11-11: started using [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads)

## FAQ

### What tools does General Kinematics use?

As of November 2026, runsonwhat has found 24 tools at General Kinematics (generalkinematics.com) in public records. Edge & Hosting: Cloudflare and WP Engine. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and Barracuda. Last checked November 11, 2026.

### What cloud does General Kinematics run on?

General Kinematics uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine and code on generalkinematics.com. WP Engine is used by 52,508 companies runsonwhat tracks.

### What email provider does General Kinematics use?

General Kinematics uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 739,074 companies runsonwhat tracks.

### What does General Kinematics use for customer support?

General Kinematics uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on generalkinematics.com. Zendesk is used by 43,919 companies runsonwhat tracks.

### What analytics tools does General Kinematics use?

General Kinematics uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on generalkinematics.com. Google Analytics is used by 904,972 companies runsonwhat tracks.

### What is General Kinematics's website built with?

General Kinematics uses WordPress for its website, alongside Yoast SEO and WooCommerce, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on generalkinematics.com. WordPress is used by 607,622 companies runsonwhat tracks.

### How long has General Kinematics used Pardot?

General Kinematics has used Pardot since at least April 2022, going by the first public certificate of the generalkinematics.com subdomain that points at Pardot.

### Does General Kinematics use jQuery?

Yes. runsonwhat found jQuery at General Kinematics through jQuery code on generalkinematics.com. jQuery is a Frontend tool used by 927,988 companies runsonwhat tracks.

### Has General Kinematics changed tools recently?

Yes. On runsonwhat's rechecks, General Kinematics started using Microsoft Ads (latest on November 11, 2026). A change counts only between two checks of generalkinematics.com done the same way.

### How does runsonwhat know what General Kinematics uses?

runsonwhat reads public records only. Of the 24 tools at General Kinematics, 16 were found through code on generalkinematics.com, 3 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and generalkinematics.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/generalkinematics.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
