# What does General Formulations use?

General Formulations (generalformulations.com) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-11-04).

- Industry: Printing
- Size: 201–1,000 employees
- Based in: Sparta, United States
- Founded: 1953
- LinkedIn: https://www.linkedin.com/company/general-formulations

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudways](https://www.runsonwhat.com/reverse/cloudways) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GTranslate](https://www.runsonwhat.com/reverse/gtranslate) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does General Formulations use?

As of November 2026, runsonwhat has found 17 tools at General Formulations (generalformulations.com) in public records. Edge & Hosting: Cloudways. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics. Go-to-market: WordPress, Meta Pixel and WooCommerce. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 4, 2026.

### What cloud does General Formulations run on?

General Formulations uses Cloudways for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Cloudways through Cloudways code on generalformulations.com. Cloudways is used by 4,696 companies runsonwhat tracks.

### What email provider does General Formulations use?

General Formulations uses Microsoft 365 for email and office software, alongside Exclaimer, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 729,422 companies runsonwhat tracks.

### What analytics tools does General Formulations use?

General Formulations uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on generalformulations.com. Google Analytics is used by 904,265 companies runsonwhat tracks.

### What is General Formulations's website built with?

General Formulations uses WordPress for its website, alongside WooCommerce, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on generalformulations.com. WordPress is used by 606,799 companies runsonwhat tracks.

### Does General Formulations use jQuery?

Yes. runsonwhat found jQuery at General Formulations through jQuery code on generalformulations.com. jQuery is a Frontend tool used by 927,757 companies runsonwhat tracks.

### How does runsonwhat know what General Formulations uses?

runsonwhat reads public records only. Of the 17 tools at General Formulations, 12 were found through code on generalformulations.com, 4 through email records and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and generalformulations.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/generalformulations.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.