# What does General Atlantic use? General Atlantic (generalatlantic.com) shows public evidence of 35 tools, according to runsonwhat (last checked 2026-11-09). - Industry: Financial Services - Size: 201–1,000 employees - Based in: New York, United States - Founded: 1980 - LinkedIn: https://www.linkedin.com/company/general-atlantic ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, DNS records, Website code | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code | | | [Pantheon](https://www.runsonwhat.com/reverse/pantheon) | Hosting & Cloud | Website code | | | [HPE GreenLake](https://www.runsonwhat.com/reverse/hpe-greenlake) | Hosting & Cloud | DNS verification records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code | | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Notion](https://www.runsonwhat.com/reverse/notion) | Collaboration | DNS verification records | | | [Uber for Business](https://www.runsonwhat.com/reverse/uber) | Finance & Legal | DNS verification records | | | [monday.com](https://www.runsonwhat.com/reverse/monday) | Collaboration | DNS verification records | | | [Palo Alto Networks](https://www.runsonwhat.com/reverse/paloalto) | Security & Compliance | DNS verification records | | | [DoorDash for Work](https://www.runsonwhat.com/reverse/doordash) | Finance & Legal | DNS verification records | | ## Recent changes at General Atlantic - 2026-10-17: started using [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) ## FAQ ### What tools does General Atlantic use? As of November 2026, runsonwhat has found 35 tools at General Atlantic (generalatlantic.com) in public records. Edge & Hosting: Cloudflare, Fastly and Pantheon. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: WordPress, Google Ads and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked November 9, 2026. ### What cloud does General Atlantic run on? General Atlantic uses Pantheon for hosting and cloud infrastructure, alongside HPE GreenLake, according to runsonwhat (November 2026). runsonwhat found Pantheon through Pantheon code on generalatlantic.com. Pantheon is used by 4,333 companies runsonwhat tracks. ### What sales tools does General Atlantic use? The sales tools runsonwhat has found at General Atlantic are Calendly (November 2026); no CRM shows up in General Atlantic's public records. runsonwhat found Calendly through Calendly code on generalatlantic.com. Calendly is used by 31,484 companies runsonwhat tracks. ### What email provider does General Atlantic use? General Atlantic uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 737,870 companies runsonwhat tracks. ### What analytics tools does General Atlantic use? General Atlantic uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on generalatlantic.com. Google Analytics is used by 904,283 companies runsonwhat tracks. ### What is General Atlantic's website built with? General Atlantic uses WordPress for its website, alongside Rank Math, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on generalatlantic.com. WordPress is used by 606,995 companies runsonwhat tracks. ### Does General Atlantic use jQuery? Yes. runsonwhat found jQuery at General Atlantic through jQuery code on generalatlantic.com. jQuery is a Frontend tool used by 927,312 companies runsonwhat tracks. ### Does General Atlantic use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at General Atlantic; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so General Atlantic may use more AI tools than these. ### Has General Atlantic changed tools recently? Yes. On runsonwhat's rechecks, General Atlantic started using Salesforce Marketing Cloud (latest on October 17, 2026). A change counts only between two checks of generalatlantic.com done the same way. ### Which companies have a tech stack similar to General Atlantic's? The companies with the stacks most like General Atlantic's are Databricks, Elme Communities Liquidating Trust, Ballance and Angel Of The Winds Casino Resort, according to runsonwhat (November 2026). Each shares 13 to 21 tools with General Atlantic, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what General Atlantic uses? runsonwhat reads public records only. Of the 35 tools at General Atlantic, 16 were found through code on generalatlantic.com, 15 through DNS records, 2 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and generalatlantic.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/generalatlantic.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.