# What does General Beverage use?

General Beverage (genbev.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Wine and Spirits
- Size: 201–1,000 employees
- Based in: Madison, United States
- Founded: 1933
- LinkedIn: https://www.linkedin.com/company/general-beverage-sales-company

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | DNS records |  |
| [Fly.io](https://www.runsonwhat.com/reverse/fly) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records |  |
| [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does General Beverage use?

As of October 2026, runsonwhat has found 18 tools at General Beverage (genbev.com) in public records. Edge & Hosting: Fastly and Fly.io. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Apple Business, Mimecast and EasyDMARC. Last checked October 20, 2026.

### What cloud does General Beverage run on?

General Beverage uses Fly.io for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Fly.io through Fly.io code on genbev.com. Fly.io is used by 4,346 companies runsonwhat tracks.

### What email provider does General Beverage use?

General Beverage uses Apple Business for email and office software, according to runsonwhat (October 2026). runsonwhat found Apple Business through a DNS verification record for Apple Business. Apple Business is used by 111,634 companies runsonwhat tracks.

### What does General Beverage use for customer support?

General Beverage uses Freshdesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Freshdesk through a subdomain that points at Freshdesk. Freshdesk is used by 12,471 companies runsonwhat tracks.

### What analytics tools does General Beverage use?

General Beverage uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on genbev.com. Google Analytics is used by 878,516 companies runsonwhat tracks.

### What is General Beverage's website built with?

General Beverage uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on genbev.com. WordPress is used by 596,303 companies runsonwhat tracks.

### Does General Beverage use jQuery?

Yes. runsonwhat found jQuery at General Beverage through jQuery code on genbev.com. jQuery is a Frontend tool used by 914,771 companies runsonwhat tracks.

### How does runsonwhat know what General Beverage uses?

runsonwhat reads public records only. Of the 18 tools at General Beverage, 10 were found through code on genbev.com, 5 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and genbev.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/genbev.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.