# What does GAP use? GAP (gap.co.uk) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-11-08). - Industry: Retail - Size: 11–50 employees - Based in: London, United Kingdom - LinkedIn: https://www.linkedin.com/company/gap-inc--gap ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, DNS records, Website code | 2018-05 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Auth0](https://www.runsonwhat.com/reverse/auth0) | Auth & Identity | Website config | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Dynatrace](https://www.runsonwhat.com/reverse/dynatrace) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | DNS verification records, Website code | | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [Spotify Ads](https://www.runsonwhat.com/reverse/spotify-ads) | Ads & Pixels | Website code | | | [Bazaarvoice](https://www.runsonwhat.com/reverse/bazaarvoice) | Marketing | Website code | | | [Quora Ads](https://www.runsonwhat.com/reverse/quora-ads) | Ads & Pixels | Website code | | | [Bloomreach](https://www.runsonwhat.com/reverse/bloomreach) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | | [Validity](https://www.runsonwhat.com/reverse/validity) | Email Delivery | DNS verification records | | | [Queue-it](https://www.runsonwhat.com/reverse/queue-it) | Security & Compliance | Website code | | ## FAQ ### What tools does GAP use? As of November 2026, runsonwhat has found 37 tools at GAP (gap.co.uk) in public records. Edge & Hosting: Amazon Web Services and Akamai. Application: jQuery, React and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 8, 2026. ### What cloud does GAP run on? GAP uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on gap.co.uk. Amazon Web Services is used by 147,494 companies runsonwhat tracks. ### What email provider does GAP use? GAP uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 734,195 companies runsonwhat tracks. ### What does GAP use for customer support? GAP uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on gap.co.uk. Zendesk is used by 43,654 companies runsonwhat tracks. ### What payment provider does GAP use? GAP uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on gap.co.uk. PayPal is used by 35,161 companies runsonwhat tracks. ### What analytics tools does GAP use? GAP uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on gap.co.uk. Google Analytics is used by 903,938 companies runsonwhat tracks. ### How long has GAP used Akamai? GAP has used Akamai since at least May 2018, going by the first public certificate of the gap.co.uk subdomain that points at Akamai. ### Does GAP use jQuery? Yes. runsonwhat found jQuery at GAP through jQuery code on gap.co.uk. jQuery is a Frontend tool used by 927,211 companies runsonwhat tracks. ### Which companies have a tech stack similar to GAP's? The companies with the stacks most like GAP's are Next, Victoria's Secret, Joules and Made, according to runsonwhat (November 2026). Each shares 20 to 32 tools with GAP, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what GAP uses? runsonwhat reads public records only. Of the 37 tools at GAP, 22 were found through code on gap.co.uk, 7 through email records, 5 through DNS records, 2 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and gap.co.uk about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/gap.co.uk (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.