# What does Centrical use? Centrical (gameffective.com) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-10-20). - Industry: IT Services - Size: 11–50 employees - Based in: New York, United States - Founded: 2012 - LinkedIn: https://www.linkedin.com/company/centrical ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Website code | 2017-09 | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2017-09 | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [ClickCease](https://www.runsonwhat.com/reverse/clickcease) | Ads & Pixels | Website code | | | [MNTN](https://www.runsonwhat.com/reverse/mntn) | Ads & Pixels | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | | [Influ2](https://www.runsonwhat.com/reverse/influ2) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | ## FAQ ### What tools does Centrical use? As of October 2026, runsonwhat has found 31 tools at Centrical (gameffective.com) in public records. Edge & Hosting: Amazon Route 53 and Fastly. Application: Google Fonts, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 20, 2026. ### What CRM does Centrical use? Centrical uses HubSpot for its CRM, alongside 6sense, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and code on gameffective.com, and Centrical has used it since at least September 2017. HubSpot is used by 95,133 companies runsonwhat tracks. ### What email provider does Centrical use? Centrical uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 716,483 companies runsonwhat tracks. ### What does Centrical use for customer support? Centrical uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,356 companies runsonwhat tracks. ### What analytics tools does Centrical use? Centrical uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on gameffective.com. Google Analytics is used by 892,749 companies runsonwhat tracks. ### What is Centrical's website built with? Centrical uses WordPress for its website, alongside Yoast SEO and HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on gameffective.com. WordPress is used by 601,944 companies runsonwhat tracks. ### How long has Centrical used HubSpot? Centrical has used HubSpot since at least September 2017, going by the first public certificate of the gameffective.com subdomain that points at HubSpot. Other long-running tools at Centrical include HubSpot CMS (since September 2017). ### Does Centrical use Google Fonts? Yes. runsonwhat found Google Fonts at Centrical through Google Fonts code on gameffective.com. Google Fonts is a Media & UI tool used by 817,599 companies runsonwhat tracks. ### Which companies have a tech stack similar to Centrical's? The companies with the stacks most like Centrical's are Makutu is now ANS, innovasolutions, LexisNexis and ValueLabs, according to runsonwhat (October 2026). Each shares 12 to 15 tools with Centrical, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Centrical uses? runsonwhat reads public records only. Of the 31 tools at Centrical, 21 were found through code on gameffective.com, 5 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and gameffective.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/gameffective.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.