# What does FVL use?

FVL (fvl.it) shows public evidence of 11 tools, according to runsonwhat (last checked 2026-11-11).

- Industry: Apparel & Fashion
- Size: 51–200 employees
- Based in: Brogliano, Italy
- Founded: 1990
- LinkedIn: https://www.linkedin.com/company/fvl-srl

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Aruba.it](https://www.runsonwhat.com/reverse/aruba) | Hosting & Cloud | Email records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records, Email records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [iubenda](https://www.runsonwhat.com/reverse/iubenda) | Security & Compliance | Website code |  |

## Recent changes at FVL

- 2026-11-11: stopped using [Google Analytics](https://www.runsonwhat.com/reverse/ga)
- 2026-11-11: stopped using [Google Ads](https://www.runsonwhat.com/reverse/google-ads)

## FAQ

### What tools does FVL use?

As of November 2026, runsonwhat has found 11 tools at FVL (fvl.it) in public records. Edge & Hosting: Aruba.it. Application: Google Fonts. Data & Observability: Google Tag Manager. Go-to-market: WordPress, Yoast SEO and Microsoft Ads. Company Ops: Microsoft 365 and iubenda. Last checked November 11, 2026.

### What cloud does FVL run on?

FVL uses Aruba.it for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Aruba.it through email records that authorize Aruba.it. Aruba.it is used by 6,788 companies runsonwhat tracks.

### What email provider does FVL use?

FVL uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 737,865 companies runsonwhat tracks.

### What analytics tools does FVL use?

FVL uses Google Tag Manager for analytics, according to runsonwhat (November 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on fvl.it. Google Tag Manager is used by 516,541 companies runsonwhat tracks.

### What is FVL's website built with?

FVL uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on fvl.it. WordPress is used by 607,000 companies runsonwhat tracks.

### What marketing software does FVL use?

FVL uses Mailchimp for marketing, alongside Brevo, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 119,355 companies runsonwhat tracks.

### Does FVL use Google Fonts?

Yes. runsonwhat found Google Fonts at FVL through Google Fonts code on fvl.it. Google Fonts is a Media & UI tool used by 825,834 companies runsonwhat tracks.

### Has FVL changed tools recently?

Yes. On runsonwhat's rechecks, FVL stopped using Google Analytics and Google Ads (latest on November 11, 2026). A change counts only between two checks of fvl.it done the same way.

### How does runsonwhat know what FVL uses?

runsonwhat reads public records only. Of the 11 tools at FVL, 6 were found through code on fvl.it, 3 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fvl.it about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/fvl.it (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.