# What does Fundsmith use?

Fundsmith (fundsmith.com) shows public evidence of 10 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Investment
- Based in: United Kingdom
- LinkedIn: https://www.linkedin.com/company/fundsmith-llp

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Azure Monitor](https://www.runsonwhat.com/reverse/azure-monitor) | Analytics | Website code |  |
| [Microsoft Application Insights](https://www.runsonwhat.com/reverse/microsoft-application-insights) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |

## FAQ

### What tools does Fundsmith use?

As of October 2026, runsonwhat has found 10 tools at Fundsmith (fundsmith.com) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: Vue.js. Data & Observability: Google Analytics, Google Tag Manager and Azure Monitor. Go-to-market: Microsoft Ads and Pardot. Company Ops: Cookiebot. Last checked October 20, 2026.

### What cloud does Fundsmith run on?

Fundsmith uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through Microsoft Azure code on fundsmith.com. Microsoft Azure is used by 46,202 companies runsonwhat tracks.

### What analytics tools does Fundsmith use?

Fundsmith uses Google Analytics for analytics, alongside Google Tag Manager and Azure Monitor, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on fundsmith.com. Google Analytics is used by 865,088 companies runsonwhat tracks.

### What marketing software does Fundsmith use?

Fundsmith uses Pardot for marketing, according to runsonwhat (October 2026). runsonwhat found Pardot through Pardot code on fundsmith.com. Pardot is used by 20,148 companies runsonwhat tracks.

### What monitoring tools does Fundsmith use?

Fundsmith uses Microsoft Application Insights for monitoring, according to runsonwhat (October 2026). runsonwhat found Microsoft Application Insights through Microsoft Application Insights code on fundsmith.com. Microsoft Application Insights is used by 2,172 companies runsonwhat tracks.

### Does Fundsmith use Cloudflare?

Yes. runsonwhat found Cloudflare at Fundsmith through DNS records that point at Cloudflare and code on fundsmith.com. Cloudflare is a CDN & Edge tool used by 697,662 companies runsonwhat tracks.

### Which companies have a tech stack similar to Fundsmith's?

The companies with the stacks most like Fundsmith's are Super Repuestos en El Salvador y Honduras, Medlog Systems (United States), Regionale forskningsfond (RFF) and Q-Park, according to runsonwhat (October 2026). Each shares 3 to 7 tools with Fundsmith, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Fundsmith uses?

runsonwhat reads public records only. Of the 10 tools at Fundsmith, 9 were found through code on fundsmith.com, 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fundsmith.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/fundsmith.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.