# What does Federation of Small Businesses use? Federation of Small Businesses (fsb.org.uk) shows public evidence of 43 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Non-profit Organization Management - Size: 201–1,000 employees - Based in: Blackpool, United Kingdom - Founded: 1974 - LinkedIn: https://www.linkedin.com/company/federation-of-small-businesses ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS verification records, DNS records, Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain | 2021-03 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records, Website code | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | | [Embedly](https://www.runsonwhat.com/reverse/embedly) | Media & UI | Website code | | | [Vidyard](https://www.runsonwhat.com/reverse/vidyard) | Media & UI | Website code | | | [Brightcove](https://www.runsonwhat.com/reverse/brightcove) | Media & UI | Website code | | | [authorize.net](https://www.runsonwhat.com/reverse/authorize-net) | Payments & Billing | Website code | | | [Adyen](https://www.runsonwhat.com/reverse/adyen) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [LaunchDarkly](https://www.runsonwhat.com/reverse/launchdarkly) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code | | | [impact.com](https://www.runsonwhat.com/reverse/impact-com) | Marketing | Website code | | | [Bitly](https://www.runsonwhat.com/reverse/bitly) | Marketing | Custom domain | 2023-01 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | DNS verification records, Email records | | | [Cisco Secure Email](https://www.runsonwhat.com/reverse/cisco-email) | Security & Compliance | Email records | | | [CookieHub](https://www.runsonwhat.com/reverse/cookiehub) | Security & Compliance | Website code | | ## Recent changes at Federation of Small Businesses - 2026-11-10: started using [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) - 2026-10-26: started using [Anthropic](https://www.runsonwhat.com/reverse/anthropic) ## FAQ ### What tools does Federation of Small Businesses use? As of November 2026, runsonwhat has found 43 tools at Federation of Small Businesses (fsb.org.uk) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: Google Fonts, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 10, 2026. ### What cloud does Federation of Small Businesses run on? Federation of Small Businesses uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure, and Federation of Small Businesses has used it since at least March 2021. Microsoft Azure is used by 51,108 companies runsonwhat tracks. ### What CRM does Federation of Small Businesses use? Federation of Small Businesses uses Salesforce for its CRM, alongside ZoomInfo, according to runsonwhat (November 2026). runsonwhat found Salesforce through Salesforce code on fsb.org.uk. Salesforce is used by 35,663 companies runsonwhat tracks. ### What email provider does Federation of Small Businesses use? Federation of Small Businesses uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 739,093 companies runsonwhat tracks. ### What payment provider does Federation of Small Businesses use? Federation of Small Businesses uses PayPal for payments and billing, alongside Stripe, authorize.net and Adyen, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on fsb.org.uk. PayPal is used by 35,175 companies runsonwhat tracks. ### What analytics tools does Federation of Small Businesses use? Federation of Small Businesses uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on fsb.org.uk. Google Analytics is used by 905,009 companies runsonwhat tracks. ### How long has Federation of Small Businesses used Microsoft Azure? Federation of Small Businesses has used Microsoft Azure since at least March 2021, going by the first public certificate of the fsb.org.uk subdomain that points at Microsoft Azure. Other long-running tools at Federation of Small Businesses include Bitly (since January 2023). ### Does Federation of Small Businesses use Google Fonts? Yes. runsonwhat found Google Fonts at Federation of Small Businesses through Google Fonts code on fsb.org.uk. Google Fonts is a Media & UI tool used by 826,510 companies runsonwhat tracks. ### Does Federation of Small Businesses use AI tools? Yes. runsonwhat has found Anthropic at Federation of Small Businesses; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Federation of Small Businesses may use more AI tools than these. ### Has Federation of Small Businesses changed tools recently? Yes. On runsonwhat's rechecks, Federation of Small Businesses started using Reddit Ads and Anthropic (latest on November 10, 2026). A change counts only between two checks of fsb.org.uk done the same way. ### Which companies have a tech stack similar to Federation of Small Businesses's? The companies with the stacks most like Federation of Small Businesses' are Patrizia Pepe, JJ Foodservice, Highline Warren and Fulfil Staffing, according to runsonwhat (November 2026). Each shares 11 to 21 tools with Federation of Small Businesses, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Federation of Small Businesses uses? runsonwhat reads public records only. Of the 43 tools at Federation of Small Businesses, 27 were found through code on fsb.org.uk, 12 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fsb.org.uk about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/fsb.org.uk (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.