# What does Fruit of the Loom use? Fruit of the Loom (fruit.com) shows public evidence of 25 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Retail - Size: 10,000+ employees - Based in: Bowling Green, United States - Founded: 1851 - LinkedIn: https://www.linkedin.com/company/fruit-of-the-loom ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain | | | [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Custom domain, Website code | | | [CSC](https://www.runsonwhat.com/reverse/csc-domains) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Cloudinary](https://www.runsonwhat.com/reverse/cloudinary) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Agari](https://www.runsonwhat.com/reverse/agari) | Security & Compliance | Email records | | ## Recent changes at Fruit of the Loom - 2026-10-09: started using [CSC](https://www.runsonwhat.com/reverse/csc-domains) ## FAQ ### What tools does Fruit of the Loom use? As of October 2026, runsonwhat has found 25 tools at Fruit of the Loom (fruit.com) in public records. Edge & Hosting: Microsoft Azure, Netlify and CSC. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and Agari. Last checked October 20, 2026. ### What cloud does Fruit of the Loom run on? Fruit of the Loom uses Microsoft Azure for hosting and cloud infrastructure, alongside Netlify, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 46,526 companies runsonwhat tracks. ### What email provider does Fruit of the Loom use? Fruit of the Loom uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 709,020 companies runsonwhat tracks. ### What analytics tools does Fruit of the Loom use? Fruit of the Loom uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and comScore, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on fruit.com. Google Analytics is used by 874,174 companies runsonwhat tracks. ### What marketing software does Fruit of the Loom use? Fruit of the Loom uses Klaviyo for marketing, according to runsonwhat (October 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo and code on fruit.com. Klaviyo is used by 35,005 companies runsonwhat tracks. ### Does Fruit of the Loom use Google Fonts? Yes. runsonwhat found Google Fonts at Fruit of the Loom through Google Fonts code on fruit.com. Google Fonts is a Media & UI tool used by 805,504 companies runsonwhat tracks. ### Has Fruit of the Loom changed tools recently? Yes. On runsonwhat's rechecks, Fruit of the Loom started using CSC (latest on October 9, 2026). A change counts only between two checks of fruit.com done the same way. ### Which companies have a tech stack similar to Fruit of the Loom's? The companies with the stacks most like Fruit of the Loom's are TaskUs, U.S. Bancorp, Adp Australia And New Zealand and Adp India, according to runsonwhat (October 2026). Each shares 8 to 11 tools with Fruit of the Loom, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Fruit of the Loom uses? runsonwhat reads public records only. Of the 25 tools at Fruit of the Loom, 16 were found through code on fruit.com, 4 through DNS records, 2 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fruit.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/fruit.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.