# What does Allianz Direct use?

Allianz Direct (friday.de) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-11-08).

- Industry: Insurance
- Size: 51–200 employees
- Based in: Berlin, Germany
- Founded: 2017
- LinkedIn: https://www.linkedin.com/company/allianzdirect

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |
| [Okta](https://www.runsonwhat.com/reverse/okta) | Auth & Identity | Custom domain | 2021-09 |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |
| [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code |  |
| [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code |  |
| [Salesforce Personalization](https://www.runsonwhat.com/reverse/salesforce-personalization) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Custom domain | 2021-05 |
| [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code |  |
| [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | DNS verification records, Email records |  |
| [Barracuda](https://www.runsonwhat.com/reverse/barracuda) | Security & Compliance | Email records |  |
| [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records |  |

## Recent changes at Allianz Direct

- 2026-11-08: stopped using [Google Analytics](https://www.runsonwhat.com/reverse/ga)

## FAQ

### What tools does Allianz Direct use?

As of November 2026, runsonwhat has found 27 tools at Allianz Direct (friday.de) in public records. Edge & Hosting: Amazon Route 53 and Amazon CloudFront. Application: Lottie and Okta. Data & Observability: web-vitals, Adobe Experience Platform Tags and Segment. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 8, 2026.

### What CRM does Allianz Direct use?

Allianz Direct uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 97,778 companies runsonwhat tracks.

### What email provider does Allianz Direct use?

Allianz Direct uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 735,561 companies runsonwhat tracks.

### What does Allianz Direct use for customer support?

Allianz Direct uses Freshdesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Freshdesk through a subdomain that points at Freshdesk, and Allianz Direct has used it since at least May 2021. Freshdesk is used by 13,004 companies runsonwhat tracks.

### What analytics tools does Allianz Direct use?

Allianz Direct uses Segment for analytics, according to runsonwhat (November 2026). runsonwhat found Segment through Segment code on friday.de. Segment is used by 6,793 companies runsonwhat tracks.

### What does Allianz Direct use for login and identity?

Allianz Direct uses Okta for sign-in and identity, according to runsonwhat (November 2026). runsonwhat found Okta through a subdomain that points at Okta, and Allianz Direct has used it since at least September 2021. Okta is used by 1,972 companies runsonwhat tracks.

### How long has Allianz Direct used Freshdesk?

Allianz Direct has used Freshdesk since at least May 2021, going by the first public certificate of the friday.de subdomain that points at Freshdesk. Other long-running tools at Allianz Direct include Okta (since September 2021).

### Does Allianz Direct use Google Ads?

Yes. runsonwhat found Google Ads at Allianz Direct through Google Ads code on friday.de. Google Ads is a Ads & Pixels tool used by 540,316 companies runsonwhat tracks.

### Has Allianz Direct changed tools recently?

Yes. On runsonwhat's rechecks, Allianz Direct stopped using Google Analytics (latest on November 8, 2026). A change counts only between two checks of friday.de done the same way.

### Which companies have a tech stack similar to Allianz Direct's?

The companies with the stacks most like Allianz Direct's are Community Health Choice, Prudential Hong Kong, Logitech G and Department Of Psychology - Iowa State, according to runsonwhat (November 2026). Each shares 5 to 11 tools with Allianz Direct, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Allianz Direct uses?

runsonwhat reads public records only. Of the 27 tools at Allianz Direct, 13 were found through code on friday.de, 7 through DNS records, 4 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and friday.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/friday.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
