# What does Frictionless Commerce use?

Frictionless Commerce (frictionless-commerce.com) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: Software
- Size: 51–200 employees
- Based in: United States
- LinkedIn: https://www.linkedin.com/company/frictionless-commerce

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | DNS records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | DNS verification records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |

## FAQ

### What tools does Frictionless Commerce use?

As of October 2026, runsonwhat has found 15 tools at Frictionless Commerce (frictionless-commerce.com) in public records. Edge & Hosting: Netlify. Application: Google Fonts, YouTube and Firebase. Data & Observability: Google Analytics and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace and SendGrid. Last checked October 23, 2026.

### What cloud does Frictionless Commerce run on?

Frictionless Commerce uses Netlify for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Netlify through a subdomain that points at Netlify and DNS records. Netlify is used by 11,398 companies runsonwhat tracks.

### What email provider does Frictionless Commerce use?

Frictionless Commerce uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 403,670 companies runsonwhat tracks.

### What analytics tools does Frictionless Commerce use?

Frictionless Commerce uses Google Analytics for analytics, alongside Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on frictionless-commerce.com. Google Analytics is used by 883,783 companies runsonwhat tracks.

### What is Frictionless Commerce's website built with?

Frictionless Commerce uses WordPress for its website, alongside Yoast SEO and Webflow, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on frictionless-commerce.com. WordPress is used by 598,835 companies runsonwhat tracks.

### What marketing software does Frictionless Commerce use?

Frictionless Commerce uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 115,478 companies runsonwhat tracks.

### Does Frictionless Commerce use Google Fonts?

Yes. runsonwhat found Google Fonts at Frictionless Commerce through Google Fonts code on frictionless-commerce.com. Google Fonts is a Media & UI tool used by 812,172 companies runsonwhat tracks.

### How does runsonwhat know what Frictionless Commerce uses?

runsonwhat reads public records only. Of the 15 tools at Frictionless Commerce, 8 were found through code on frictionless-commerce.com, 3 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and frictionless-commerce.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/frictionless-commerce.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.