# What does Framily use?

Framily (framily.de) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-10-30).

- Industry: Publishing
- Size: 11–50 employees
- Based in: Hamburg, Germany
- Founded: 2016
- LinkedIn: https://www.linkedin.com/company/framily

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [Klarna](https://www.runsonwhat.com/reverse/klarna) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [UptimeRobot](https://www.runsonwhat.com/reverse/uptimerobot) | Monitoring | Custom domain | 2021-09 |
| [Intelligems](https://www.runsonwhat.com/reverse/intelligems) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records, Website code | 2021-09 |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records |  |
| [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code |  |
| [Adform](https://www.runsonwhat.com/reverse/adform) | Ads & Pixels | Website code |  |
| [Omnisend](https://www.runsonwhat.com/reverse/omnisend) | Marketing | Website code |  |
| [REVIEWS.io](https://www.runsonwhat.com/reverse/reviews-io) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code |  |

## FAQ

### What tools does Framily use?

As of November 2026, runsonwhat has found 31 tools at Framily (framily.de) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Vimeo, React and PayPal. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Mailgun. Last checked October 30, 2026.

### What cloud does Framily run on?

Framily uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on framily.de. Amazon Web Services is used by 146,788 companies runsonwhat tracks.

### What email provider does Framily use?

Framily uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 719,722 companies runsonwhat tracks.

### What does Framily use for customer support?

Framily uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Framily has used it since at least September 2021. Zendesk is used by 42,891 companies runsonwhat tracks.

### What payment provider does Framily use?

Framily uses PayPal for payments and billing, alongside Klarna, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on framily.de. PayPal is used by 35,179 companies runsonwhat tracks.

### What analytics tools does Framily use?

Framily uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on framily.de. Google Analytics is used by 906,097 companies runsonwhat tracks.

### How long has Framily used UptimeRobot?

Framily has used UptimeRobot since at least September 2021, going by the first public certificate of the framily.de subdomain that points at UptimeRobot. Other long-running tools at Framily include Zendesk (since September 2021).

### Does Framily use Cloudflare?

Yes. runsonwhat found Cloudflare at Framily through Cloudflare code on framily.de. Cloudflare is a CDN & Edge tool used by 725,105 companies runsonwhat tracks.

### Which companies have a tech stack similar to Framily's?

The companies with the stacks most like Framily's are Ocean Bottle Store, Arccos Golf, Denver Modern and Stripe & Stare, according to runsonwhat (November 2026). Each shares 18 to 21 tools with Framily, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Framily uses?

runsonwhat reads public records only. Of the 31 tools at Framily, 20 were found through code on framily.de, 5 through DNS records, 3 through subdomains that point at the vendor, 2 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and framily.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/framily.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
