# What does Fractal River use?

Fractal River (fractalriver.com) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-11-09).

- Industry: IT Services
- Size: 11–50 employees
- Based in: Houston, United States
- Founded: 2012
- LinkedIn: https://www.linkedin.com/company/fractal-river

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records |  |

## FAQ

### What tools does Fractal River use?

As of November 2026, runsonwhat has found 15 tools at Fractal River (fractalriver.com) in public records. Edge & Hosting: Amazon Route 53. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and HubSpot. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked November 9, 2026.

### What CRM does Fractal River use?

Fractal River uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on fractalriver.com. HubSpot is used by 98,230 companies runsonwhat tracks.

### What email provider does Fractal River use?

Fractal River uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 739,101 companies runsonwhat tracks.

### What analytics tools does Fractal River use?

Fractal River uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on fractalriver.com. Google Analytics is used by 904,755 companies runsonwhat tracks.

### What is Fractal River's website built with?

Fractal River uses WordPress for its website, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on fractalriver.com. WordPress is used by 607,377 companies runsonwhat tracks.

### Does Fractal River use jQuery?

Yes. runsonwhat found jQuery at Fractal River through jQuery code on fractalriver.com. jQuery is a Frontend tool used by 927,491 companies runsonwhat tracks.

### Does Fractal River use AI tools?

Yes. runsonwhat has found Anthropic at Fractal River; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Fractal River may use more AI tools than these.

### How does runsonwhat know what Fractal River uses?

runsonwhat reads public records only. Of the 15 tools at Fractal River, 8 were found through code on fractalriver.com, 4 through DNS records and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fractalriver.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/fractalriver.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.