# What does Formula Automobile use? Formula Automobile (formulaauto.dk) shows public evidence of 32 tools, according to runsonwhat (last checked 2026-10-31). - Industry: Automotive - Size: 51–200 employees - Based in: Kongens Lyngby, Denmark - Founded: 2007 - LinkedIn: https://www.linkedin.com/company/formula-automobile ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Mouseflow](https://www.runsonwhat.com/reverse/mouseflow) | Analytics | Website code | | | [Smartlook](https://www.runsonwhat.com/reverse/smartlook) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Website code | | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) | Marketing | Email records | | | [Adform](https://www.runsonwhat.com/reverse/adform) | Ads & Pixels | Website code | | | [Sleeknote](https://www.runsonwhat.com/reverse/sleeknote) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Cookie Information](https://www.runsonwhat.com/reverse/cookie-information) | Security & Compliance | Website code | | ## Recent changes at Formula Automobile - 2026-10-31: started using [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) ## FAQ ### What tools does Formula Automobile use? As of November 2026, runsonwhat has found 32 tools at Formula Automobile (formulaauto.dk) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 31, 2026. ### What CRM does Formula Automobile use? Formula Automobile uses Salesforce for its CRM, alongside Calendly and ZoomInfo, according to runsonwhat (November 2026). runsonwhat found Salesforce through Salesforce code on formulaauto.dk. Salesforce is used by 34,813 companies runsonwhat tracks. ### What email provider does Formula Automobile use? Formula Automobile uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 724,363 companies runsonwhat tracks. ### What analytics tools does Formula Automobile use? Formula Automobile uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Mouseflow, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on formulaauto.dk. Google Analytics is used by 906,229 companies runsonwhat tracks. ### What is Formula Automobile's website built with? Formula Automobile uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on formulaauto.dk. WordPress is used by 607,373 companies runsonwhat tracks. ### What marketing software does Formula Automobile use? Formula Automobile uses ActiveCampaign for marketing, alongside Sleeknote, according to runsonwhat (November 2026). runsonwhat found ActiveCampaign through email records that authorize ActiveCampaign. ActiveCampaign is used by 17,696 companies runsonwhat tracks. ### Does Formula Automobile use jQuery? Yes. runsonwhat found jQuery at Formula Automobile through jQuery code on formulaauto.dk. jQuery is a Frontend tool used by 930,133 companies runsonwhat tracks. ### Does Formula Automobile use AI tools? Yes. runsonwhat has found Anthropic at Formula Automobile; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Formula Automobile may use more AI tools than these. ### Has Formula Automobile changed tools recently? Yes. On runsonwhat's rechecks, Formula Automobile started using ActiveCampaign (latest on October 31, 2026). A change counts only between two checks of formulaauto.dk done the same way. ### Which companies have a tech stack similar to Formula Automobile's? The companies with the stacks most like Formula Automobile's are Kramer Autoplex, Vejle Amts Folkeblad, Basecamp and Abena-Frantex, according to runsonwhat (November 2026). Each shares 9 to 18 tools with Formula Automobile, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Formula Automobile uses? runsonwhat reads public records only. Of the 32 tools at Formula Automobile, 26 were found through code on formulaauto.dk, 4 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and formulaauto.dk about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/formulaauto.dk (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.