# What does Formula12 use?

Formula12 (formula12.it) shows public evidence of 16 tools, according to runsonwhat (last checked 2026-11-08).

- Industry: Health, Wellness and Fitness
- Size: 11–50 employees
- Based in: San Polo D’enza In Caviano, Italy
- Founded: 2017
- LinkedIn: https://www.linkedin.com/company/formula12

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [WhatsApp Business](https://www.runsonwhat.com/reverse/whatsapp) | Support & Docs | Website code |  |
| [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) | Marketing | Email records, Website code |  |
| [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code |  |
| [Jotform](https://www.runsonwhat.com/reverse/jotform) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Riot](https://www.runsonwhat.com/reverse/riot-security) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does Formula12 use?

As of November 2026, runsonwhat has found 16 tools at Formula12 (formula12.it) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Vimeo and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and WhatsApp Business. Company Ops: Riot. Last checked November 8, 2026.

### What does Formula12 use for customer support?

Formula12 uses WhatsApp Business for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found WhatsApp Business through WhatsApp Business code on formula12.it. WhatsApp Business is used by 139,146 companies runsonwhat tracks.

### What analytics tools does Formula12 use?

Formula12 uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on formula12.it. Google Analytics is used by 904,247 companies runsonwhat tracks.

### What marketing software does Formula12 use?

Formula12 uses ActiveCampaign for marketing, alongside Trustpilot and Jotform, according to runsonwhat (November 2026). runsonwhat found ActiveCampaign through email records that authorize ActiveCampaign and code on formula12.it. ActiveCampaign is used by 17,823 companies runsonwhat tracks.

### Does Formula12 use jQuery?

Yes. runsonwhat found jQuery at Formula12 through jQuery code on formula12.it. jQuery is a Frontend tool used by 927,308 companies runsonwhat tracks.

### Which companies have a tech stack similar to Formula12's?

The companies with the stacks most like Formula12's are Beach Properties Of Hilton Head, Au Comte D Ornon, Sher Edling and Antech, according to runsonwhat (November 2026). Each shares 3 to 10 tools with Formula12, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Formula12 uses?

runsonwhat reads public records only. Of the 16 tools at Formula12, 13 were found through code on formula12.it, 2 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and formula12.it about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/formula12.it (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.