# What does Formative use? Formative (formative.com) shows public evidence of 23 tools, according to runsonwhat (last checked 2026-11-01). - LinkedIn: https://www.linkedin.com/company/goformative ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2024-06 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Intellimize](https://www.runsonwhat.com/reverse/intellimize) | Flags & Experiments | Website code | | | [Status.io](https://www.runsonwhat.com/reverse/statusio) | Monitoring | Custom domain | 2025-12 | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Custom domain, Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | DNS verification records | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Email records, Website code | 2024-05 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records | | | [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records | | ## FAQ ### What tools does Formative use? As of November 2026, runsonwhat has found 23 tools at Formative (formative.com) in public records. Edge & Hosting: Cloudflare, Amazon Route 53 and Amazon CloudFront. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Intellimize and Status.io. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and Mailchimp Transactional. Last checked November 1, 2026. ### What CRM does Formative use? Formative uses Salesforce for its CRM, according to runsonwhat (November 2026). runsonwhat found Salesforce through a DNS verification record for Salesforce. Salesforce is used by 34,804 companies runsonwhat tracks. ### What email provider does Formative use? Formative uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 724,241 companies runsonwhat tracks. ### What analytics tools does Formative use? Formative uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on formative.com. Google Analytics is used by 906,281 companies runsonwhat tracks. ### What is Formative's website built with? Formative uses Webflow for its website, according to runsonwhat (November 2026). runsonwhat found Webflow through a subdomain that points at Webflow and code on formative.com. Webflow is used by 35,891 companies runsonwhat tracks. ### What marketing software does Formative use? Formative uses Marketo for marketing, according to runsonwhat (November 2026). runsonwhat found Marketo through a subdomain that points at Marketo and email records, and Formative has used it since at least May 2024. Marketo is used by 9,093 companies runsonwhat tracks. ### How long has Formative used Marketo? Formative has used Marketo since at least May 2024, going by the first public certificate of the formative.com subdomain that points at Marketo. Other long-running tools at Formative include Amazon CloudFront (since June 2024) and Status.io (since December 2025). ### Does Formative use jQuery? Yes. runsonwhat found jQuery at Formative through jQuery code on formative.com. jQuery is a Frontend tool used by 930,184 companies runsonwhat tracks. ### Which companies have a tech stack similar to Formative's? The companies with the stacks most like Formative's are CoreWeave, Pear Commerce, Monarx and Reapit, according to runsonwhat (November 2026). Each shares 12 to 16 tools with Formative, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Formative uses? runsonwhat reads public records only. Of the 23 tools at Formative, 10 were found through code on formative.com, 4 through DNS records, 4 through email records, 4 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and formative.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/formative.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.