# What does Formation use? Formation (formation.dev) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-10-07). - Industry: Professional Training & Coaching - Size: 11–50 employees - Based in: San Francisco, United States - Founded: 2019 - LinkedIn: https://www.linkedin.com/company/formation-dev ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Quora Ads](https://www.runsonwhat.com/reverse/quora-ads) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Termly](https://www.runsonwhat.com/reverse/termly) | Security & Compliance | Website code | | ## FAQ ### What tools does Formation use? As of October 2026, runsonwhat has found 22 tools at Formation (formation.dev) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: React, Next.js and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, Amazon SES and Let's Encrypt. Last checked October 7, 2026. ### What cloud does Formation run on? Formation uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on formation.dev. Amazon Web Services is used by 144,602 companies runsonwhat tracks. ### What CRM does Formation use? Formation uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on formation.dev. HubSpot is used by 91,517 companies runsonwhat tracks. ### What email provider does Formation use? Formation uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on formation.dev. Google Workspace is used by 395,458 companies runsonwhat tracks. ### What analytics tools does Formation use? Formation uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on formation.dev. Google Analytics is used by 847,610 companies runsonwhat tracks. ### Does Formation use Cloudflare? Yes. runsonwhat found Cloudflare at Formation through Cloudflare code on formation.dev. Cloudflare is a CDN & Edge tool used by 689,793 companies runsonwhat tracks. ### Does Formation use AI tools? Yes. runsonwhat has found Anthropic at Formation; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Formation may use more AI tools than these. ### Which companies have a tech stack similar to Formation's? The companies with the stacks most like Formation's are Mi Corporation (United States), Flyway, The Paul Revere Life Insurance Company and AppsFlyer, according to runsonwhat (October 2026). Each shares 8 to 14 tools with Formation, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Formation uses? runsonwhat reads public records only. Of the 22 tools at Formation, 14 were found through code on formation.dev, 4 through DNS records, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and formation.dev about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/formation.dev (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.