# What does Formalize ApS use? Formalize ApS (formalize.com) shows public evidence of 30 tools, according to runsonwhat (last checked 2026-10-31). - Based in: Aarhus C, Denmark - Founded: 2021 - LinkedIn: https://www.linkedin.com/company/formalize-com ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Chargebee](https://www.runsonwhat.com/reverse/chargebee) | Payments & Billing | Email records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code | | | [UptimeRobot](https://www.runsonwhat.com/reverse/uptimerobot) | Monitoring | Custom domain | 2024-01 | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Custom domain | 2024-08 | | [Storyblok](https://www.runsonwhat.com/reverse/storyblok) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records | | | [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | ## FAQ ### What tools does Formalize use? As of November 2026, runsonwhat has found 30 tools at Formalize (formalize.com) in public records. Edge & Hosting: Amazon Route 53 and Amazon CloudFront. Application: Google Fonts, Font Awesome and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 31, 2026. ### What CRM does Formalize use? Formalize uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on formalize.com. HubSpot is used by 96,839 companies runsonwhat tracks. ### What email provider does Formalize use? Formalize uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 724,287 companies runsonwhat tracks. ### What does Formalize use for customer support? Formalize uses Intercom for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Intercom through a subdomain that points at Intercom, and Formalize has used it since at least August 2024. Intercom is used by 9,151 companies runsonwhat tracks. ### What payment provider does Formalize use? Formalize uses Chargebee for payments and billing, according to runsonwhat (November 2026). runsonwhat found Chargebee through email records that authorize Chargebee. Chargebee is used by 528 companies runsonwhat tracks. ### What analytics tools does Formalize use? Formalize uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on formalize.com. Google Analytics is used by 906,280 companies runsonwhat tracks. ### How long has Formalize used UptimeRobot? Formalize has used UptimeRobot since at least January 2024, going by the first public certificate of the formalize.com subdomain that points at UptimeRobot. Other long-running tools at Formalize include Intercom (since August 2024). ### Does Formalize use Google Fonts? Yes. runsonwhat found Google Fonts at Formalize through Google Fonts code on formalize.com. Google Fonts is a Media & UI tool used by 826,139 companies runsonwhat tracks. ### Does Formalize use AI tools? Yes. runsonwhat has found Anthropic at Formalize; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Formalize may use more AI tools than these. ### Which companies have a tech stack similar to Formalize's? The companies with the stacks most like Formalize's are Autoaddress, Windows Central, LUUCY and Willow, according to runsonwhat (November 2026). Each shares 9 to 12 tools with Formalize, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Formalize uses? runsonwhat reads public records only. Of the 30 tools at Formalize, 16 were found through code on formalize.com, 7 through DNS records, 5 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and formalize.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/formalize.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.