# What does FMI use?

FMI (fminstitute.com) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-24).

- Industry: Financial Services
- Size: 11–50 employees
- Based in: Toronto, Canada
- Founded: 2017
- LinkedIn: https://www.linkedin.com/company/fminstitute

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Vidyard](https://www.runsonwhat.com/reverse/vidyard) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2021-12 |
| [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2021-12 |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code |  |
| [Mighty Networks](https://www.runsonwhat.com/reverse/mighty-networks) | Support & Docs | Custom domain | 2022-01 |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |

## FAQ

### What tools does FMI use?

As of October 2026, runsonwhat has found 29 tools at FMI (fminstitute.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and WP Engine. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 24, 2026.

### What cloud does FMI run on?

FMI uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine and code on fminstitute.com. WP Engine is used by 51,200 companies runsonwhat tracks.

### What CRM does FMI use?

FMI uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and FMI has used it since at least December 2021. HubSpot is used by 93,925 companies runsonwhat tracks.

### What email provider does FMI use?

FMI uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 710,155 companies runsonwhat tracks.

### What does FMI use for customer support?

FMI uses Mighty Networks for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Mighty Networks through a subdomain that points at Mighty Networks, and FMI has used it since at least January 2022. Mighty Networks is used by 131 companies runsonwhat tracks.

### What analytics tools does FMI use?

FMI uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on fminstitute.com. Google Analytics is used by 879,493 companies runsonwhat tracks.

### How long has FMI used HubSpot?

FMI has used HubSpot since at least December 2021, going by the first public certificate of the fminstitute.com subdomain that points at HubSpot. Other long-running tools at FMI include HubSpot CMS (since December 2021) and Mighty Networks (since January 2022).

### Does FMI use jQuery?

Yes. runsonwhat found jQuery at FMI through jQuery code on fminstitute.com. jQuery is a Frontend tool used by 915,279 companies runsonwhat tracks.

### Which companies have a tech stack similar to FMI's?

The companies with the stacks most like FMI's are RapidSOS, Recession Proof Xtreme, Signal Advisors and Kotter International, according to runsonwhat (October 2026). Each shares 5 to 19 tools with FMI, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what FMI uses?

runsonwhat reads public records only. Of the 29 tools at FMI, 19 were found through code on fminstitute.com, 4 through subdomains that point at the vendor, 3 through DNS records and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fminstitute.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/fminstitute.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
