# What does Flou use?

Flou (flou.it) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-11-03).

- Industry: Furniture
- Size: 51–200 employees
- Based in: Seregno, Italy
- Founded: 1978
- LinkedIn: https://www.linkedin.com/company/flou-usa

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code |  |
| [MailUp](https://www.runsonwhat.com/reverse/mailup) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code |  |

## Recent changes at Flou

- 2026-11-03: started using [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads)
- 2026-11-03: started using [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity)

## FAQ

### What tools does Flou use?

As of November 2026, runsonwhat has found 15 tools at Flou (flou.it) in public records. Application: Google Fonts and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Pinterest. Company Ops: Microsoft 365, reCAPTCHA and Proofpoint. Last checked November 3, 2026.

### What email provider does Flou use?

Flou uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 727,898 companies runsonwhat tracks.

### What analytics tools does Flou use?

Flou uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on flou.it. Google Analytics is used by 905,099 companies runsonwhat tracks.

### What marketing software does Flou use?

Flou uses MailUp for marketing, according to runsonwhat (November 2026). runsonwhat found MailUp through email records that authorize MailUp. MailUp is used by 2,644 companies runsonwhat tracks.

### Does Flou use Google Fonts?

Yes. runsonwhat found Google Fonts at Flou through Google Fonts code on flou.it. Google Fonts is a Media & UI tool used by 825,639 companies runsonwhat tracks.

### Has Flou changed tools recently?

Yes. On runsonwhat's rechecks, Flou started using ChatGPT Ads and Microsoft Clarity (latest on November 3, 2026). A change counts only between two checks of flou.it done the same way.

### Which companies have a tech stack similar to Flou's?

The companies with the stacks most like Flou's are Vittoria Frigerio Collection, The Mall Luxury Outlets, Easyfarma S.p.a and Toschi, according to runsonwhat (November 2026). Each shares 4 to 8 tools with Flou, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Flou uses?

runsonwhat reads public records only. Of the 15 tools at Flou, 10 were found through code on flou.it, 3 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and flou.it about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/flou.it (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.