# What does First Thought use?

First Thought (firstthoughtfinancial.com) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-11-03).

- Industry: Financial Services
- Size: 11–50 employees
- Based in: Rickmansworth, United Kingdom
- Founded: 2017
- LinkedIn: https://www.linkedin.com/company/first-thought-financial-services

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code |  |
| [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code |  |

## FAQ

### What tools does First Thought use?

As of November 2026, runsonwhat has found 17 tools at First Thought (firstthoughtfinancial.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics. Go-to-market: WordPress, Meta Pixel and Yoast SEO. Company Ops: Microsoft 365, SendGrid and Usercentrics. Last checked November 3, 2026.

### What sales tools does First Thought use?

The sales tools runsonwhat has found at First Thought are Calendly (November 2026); no CRM shows up in First Thought's public records. runsonwhat found Calendly through Calendly code on firstthoughtfinancial.com. Calendly is used by 31,457 companies runsonwhat tracks.

### What email provider does First Thought use?

First Thought uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 725,872 companies runsonwhat tracks.

### What analytics tools does First Thought use?

First Thought uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on firstthoughtfinancial.com. Google Analytics is used by 905,886 companies runsonwhat tracks.

### What is First Thought's website built with?

First Thought uses WordPress for its website, alongside Yoast SEO and Elementor, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on firstthoughtfinancial.com. WordPress is used by 607,281 companies runsonwhat tracks.

### What marketing software does First Thought use?

First Thought uses Trustpilot for marketing, according to runsonwhat (November 2026). runsonwhat found Trustpilot through Trustpilot code on firstthoughtfinancial.com. Trustpilot is used by 16,361 companies runsonwhat tracks.

### Does First Thought use jQuery?

Yes. runsonwhat found jQuery at First Thought through jQuery code on firstthoughtfinancial.com. jQuery is a Frontend tool used by 929,831 companies runsonwhat tracks.

### How does runsonwhat know what First Thought uses?

runsonwhat reads public records only. Of the 17 tools at First Thought, 14 were found through code on firstthoughtfinancial.com, 2 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and firstthoughtfinancial.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/firstthoughtfinancial.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.