# What does First Samuel Limited use? First Samuel Limited (firstsamuel.com.au) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-11-09). - Industry: Financial Services - Size: 11–50 employees - Based in: Melbourne, Australia - Founded: 1999 - LinkedIn: https://www.linkedin.com/company/first-samuel-limited ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2023-10 | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2023-10 | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | | [NetSuite](https://www.runsonwhat.com/reverse/netsuite) | Finance & Legal | Email records | | ## Recent changes at First Samuel Limited - 2026-11-01: started using [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) ## FAQ ### What tools does First Samuel use? As of November 2026, runsonwhat has found 27 tools at First Samuel (firstsamuel.com.au) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and Amazon SES. Last checked November 9, 2026. ### What CRM does First Samuel use? First Samuel uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and First Samuel has used it since at least October 2023. HubSpot is used by 97,610 companies runsonwhat tracks. ### What email provider does First Samuel use? First Samuel uses Microsoft 365 for email and office software, alongside Exclaimer, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 734,153 companies runsonwhat tracks. ### What analytics tools does First Samuel use? First Samuel uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on firstsamuel.com.au. Google Analytics is used by 903,917 companies runsonwhat tracks. ### What is First Samuel's website built with? First Samuel uses WordPress for its website, alongside Yoast SEO, Elementor and HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on firstsamuel.com.au. WordPress is used by 606,778 companies runsonwhat tracks. ### How long has First Samuel used HubSpot? First Samuel has used HubSpot since at least October 2023, going by the first public certificate of the firstsamuel.com.au subdomain that points at HubSpot. Other long-running tools at First Samuel include HubSpot CMS (since October 2023). ### Does First Samuel use jQuery? Yes. runsonwhat found jQuery at First Samuel through jQuery code on firstsamuel.com.au. jQuery is a Frontend tool used by 927,221 companies runsonwhat tracks. ### Has First Samuel changed tools recently? Yes. On runsonwhat's rechecks, First Samuel started using dmarcian (latest on November 1, 2026). A change counts only between two checks of firstsamuel.com.au done the same way. ### Which companies have a tech stack similar to First Samuel's? The companies with the stacks most like First Samuel's are Maestro, GO Healthy New Zealand, Urban Expressions and Saralux, according to runsonwhat (November 2026). Each shares 7 to 12 tools with First Samuel, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what First Samuel uses? runsonwhat reads public records only. Of the 27 tools at First Samuel, 19 were found through code on firstsamuel.com.au, 5 through email records, 2 through subdomains that point at the vendor and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and firstsamuel.com.au about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/firstsamuel.com.au (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.