# What does Diversify use?

Diversify (firstpurpose.com) shows public evidence of 9 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Financial Services
- Size: 11–50 employees
- Based in: South Jordan, United States
- Founded: 2000
- LinkedIn: https://www.linkedin.com/company/diversify-inc

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Wix](https://www.runsonwhat.com/reverse/wix) | Website & CMS | Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does Diversify use?

As of October 2026, runsonwhat has found 9 tools at Diversify (firstpurpose.com) in public records. Edge & Hosting: GoDaddy and Fastly. Data & Observability: Sentry. Go-to-market: Wix and Salesforce. Company Ops: Microsoft 365 and KnowBe4. Last checked October 20, 2026.

### What CRM does Diversify use?

Diversify uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 34,219 companies runsonwhat tracks.

### What email provider does Diversify use?

Diversify uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 713,678 companies runsonwhat tracks.

### What is Diversify's website built with?

Diversify uses Wix for its website, according to runsonwhat (October 2026). runsonwhat found Wix through Wix code on firstpurpose.com. Wix is used by 51,472 companies runsonwhat tracks.

### What monitoring tools does Diversify use?

Diversify uses Sentry for monitoring, according to runsonwhat (October 2026). runsonwhat found Sentry through Sentry code on firstpurpose.com. Sentry is used by 78,979 companies runsonwhat tracks.

### Does Diversify use GoDaddy?

Yes. runsonwhat found GoDaddy at Diversify through DNS records that point at GoDaddy. GoDaddy is a DNS tool used by 249,247 companies runsonwhat tracks.

### How does runsonwhat know what Diversify uses?

runsonwhat reads public records only. Of the 9 tools at Diversify, 4 were found through DNS records, 3 through code on firstpurpose.com, 1 through website configuration files and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and firstpurpose.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/firstpurpose.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.