# What does First Lite use? First Lite (firstlite.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-29). - Industry: Sporting Goods - Size: 11–50 employees - Based in: Hailey, United States - Founded: 2007 - LinkedIn: https://www.linkedin.com/company/first-lite ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [DNSimple](https://www.runsonwhat.com/reverse/dnsimple) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Affirm](https://www.runsonwhat.com/reverse/affirm) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain | 2020-04 | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2020-04 | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Judge.me](https://www.runsonwhat.com/reverse/judge-me) | Marketing | Website code | | | [Gorgias](https://www.runsonwhat.com/reverse/gorgias) | Support & Docs | Custom domain, Website code | 2025-06 | | [Gorgias Convert](https://www.runsonwhat.com/reverse/gorgias-convert) | Marketing | Website code | | | [Dstillery](https://www.runsonwhat.com/reverse/dstillery) | Ads & Pixels | Website code | | | [Corso](https://www.runsonwhat.com/reverse/corso) | Support & Docs | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records | | | [AudioEye](https://www.runsonwhat.com/reverse/audioeye) | Security & Compliance | Website code | | | [Signifyd](https://www.runsonwhat.com/reverse/signifyd) | Security & Compliance | Website code | | ## FAQ ### What tools does First Lite use? As of November 2026, runsonwhat has found 33 tools at First Lite (firstlite.com) in public records. Edge & Hosting: Cloudflare and DNSimple. Application: jQuery, Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, EasyDMARC and AudioEye. Last checked October 29, 2026. ### What CRM does First Lite use? First Lite uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot, and First Lite has used it since at least April 2020. HubSpot is used by 96,192 companies runsonwhat tracks. ### What email provider does First Lite use? First Lite uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on firstlite.com. Google Workspace is used by 411,021 companies runsonwhat tracks. ### What does First Lite use for customer support? First Lite uses Gorgias for customer support and documentation, alongside Corso, according to runsonwhat (November 2026). runsonwhat found Gorgias through a subdomain that points at Gorgias and code on firstlite.com, and First Lite has used it since at least June 2025. Gorgias is used by 4,004 companies runsonwhat tracks. ### What payment provider does First Lite use? First Lite uses PayPal for payments and billing, alongside Affirm, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on firstlite.com. PayPal is used by 35,194 companies runsonwhat tracks. ### What analytics tools does First Lite use? First Lite uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on firstlite.com. Google Analytics is used by 906,495 companies runsonwhat tracks. ### How long has First Lite used HubSpot? First Lite has used HubSpot since at least April 2020, going by the first public certificate of the firstlite.com subdomain that points at HubSpot. Other long-running tools at First Lite include HubSpot CMS (since April 2020) and Gorgias (since June 2025). ### Does First Lite use jQuery? Yes. runsonwhat found jQuery at First Lite through jQuery code on firstlite.com. jQuery is a Frontend tool used by 930,295 companies runsonwhat tracks. ### Which companies have a tech stack similar to First Lite's? The companies with the stacks most like First Lite's are Neuro, Ten Thousand, Sunday Swagger and Branch, according to runsonwhat (November 2026). Each shares 16 to 21 tools with First Lite, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what First Lite uses? runsonwhat reads public records only. Of the 33 tools at First Lite, 22 were found through code on firstlite.com, 4 through subdomains that point at the vendor, 3 through DNS records, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and firstlite.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/firstlite.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.