# What does First Foundation | Mortgages Investments Insurance use? First Foundation | Mortgages Investments Insurance (firstfoundation.ca) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-10-31). - Industry: Financial Services - Size: 11–50 employees - Based in: Edmonton, Canada - Founded: 2002 - LinkedIn: https://www.linkedin.com/company/first-foundation-mortgages-investments-insurance ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records, Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Custom domain, Email records, Website code | | | [Elfsight](https://www.runsonwhat.com/reverse/elfsight) | Marketing | Website code | | | [CallRail](https://www.runsonwhat.com/reverse/callrail) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | ## FAQ ### What tools does First Foundation | Mortgages Investments Insurance use? As of November 2026, runsonwhat has found 20 tools at First Foundation | Mortgages Investments Insurance (firstfoundation.ca) in public records. Edge & Hosting: Cloudflare. Application: jQuery, OpenAI and Stripe. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Zoho. Company Ops: Google Workspace, SendGrid and Mailchimp Transactional. Last checked October 31, 2026. ### What CRM does First Foundation | Mortgages Investments Insurance use? First Foundation | Mortgages Investments Insurance uses Zoho for its CRM, alongside CallRail, according to runsonwhat (November 2026). runsonwhat found Zoho through a subdomain that points at Zoho and email records. Zoho is used by 64,028 companies runsonwhat tracks. ### What email provider does First Foundation | Mortgages Investments Insurance use? First Foundation | Mortgages Investments Insurance uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on firstfoundation.ca. Google Workspace is used by 414,412 companies runsonwhat tracks. ### What payment provider does First Foundation | Mortgages Investments Insurance use? First Foundation | Mortgages Investments Insurance uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on firstfoundation.ca. Stripe is used by 31,072 companies runsonwhat tracks. ### What analytics tools does First Foundation | Mortgages Investments Insurance use? First Foundation | Mortgages Investments Insurance uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on firstfoundation.ca. Google Analytics is used by 906,245 companies runsonwhat tracks. ### What marketing software does First Foundation | Mortgages Investments Insurance use? First Foundation | Mortgages Investments Insurance uses Elfsight for marketing, according to runsonwhat (November 2026). runsonwhat found Elfsight through Elfsight code on firstfoundation.ca. Elfsight is used by 15,456 companies runsonwhat tracks. ### Does First Foundation | Mortgages Investments Insurance use jQuery? Yes. runsonwhat found jQuery at First Foundation | Mortgages Investments Insurance through jQuery code on firstfoundation.ca. jQuery is a Frontend tool used by 930,147 companies runsonwhat tracks. ### Does First Foundation | Mortgages Investments Insurance use AI tools? Yes. runsonwhat has found OpenAI at First Foundation | Mortgages Investments Insurance; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so First Foundation | Mortgages Investments Insurance may use more AI tools than these. ### How does runsonwhat know what First Foundation | Mortgages Investments Insurance uses? runsonwhat reads public records only. Of the 20 tools at First Foundation | Mortgages Investments Insurance, 8 were found through DNS records, 7 through code on firstfoundation.ca, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and firstfoundation.ca about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/firstfoundation.ca (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.