# What does First Direct Financial use?

First Direct Financial (firstdirectfinancial.com) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Financial Services
- Size: 1,001–5,000 employees
- Based in: Phoenix, United States
- Founded: 2015
- LinkedIn: https://www.linkedin.com/company/first-direct-financial

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |

## FAQ

### What tools does First Direct Financial use?

As of October 2026, runsonwhat has found 15 tools at First Direct Financial (firstdirectfinancial.com) in public records. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and Cookiebot. Last checked October 20, 2026.

### What email provider does First Direct Financial use?

First Direct Financial uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 710,116 companies runsonwhat tracks.

### What analytics tools does First Direct Financial use?

First Direct Financial uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on firstdirectfinancial.com. Google Analytics is used by 878,019 companies runsonwhat tracks.

### What is First Direct Financial's website built with?

First Direct Financial uses WordPress for its website, alongside Yoast SEO and WooCommerce, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on firstdirectfinancial.com. WordPress is used by 596,023 companies runsonwhat tracks.

### Does First Direct Financial use jQuery?

Yes. runsonwhat found jQuery at First Direct Financial through jQuery code on firstdirectfinancial.com. jQuery is a Frontend tool used by 914,528 companies runsonwhat tracks.

### Does First Direct Financial use AI tools?

Yes. runsonwhat has found Anthropic at First Direct Financial; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so First Direct Financial may use more AI tools than these.

### How does runsonwhat know what First Direct Financial uses?

runsonwhat reads public records only. Of the 15 tools at First Direct Financial, 12 were found through code on firstdirectfinancial.com, 3 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and firstdirectfinancial.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/firstdirectfinancial.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.