# What does FIRE use? FIRE (fire.org) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-10-20). ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS verification records, Website code | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain, DNS records, Website code | | | [Namecheap](https://www.runsonwhat.com/reverse/namecheap) | DNS | DNS records | | | [Platform.sh](https://www.runsonwhat.com/reverse/platformsh) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | | [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) | Analytics | Email records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain | 2026-02 | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Website code | 2025-12 | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [MNTN](https://www.runsonwhat.com/reverse/mntn) | Ads & Pixels | Website code | | | [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code | | | [Spotify Ads](https://www.runsonwhat.com/reverse/spotify-ads) | Ads & Pixels | Website code | | | [PR Newswire](https://www.runsonwhat.com/reverse/pr-newswire) | Marketing | Email records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [Tailscale](https://www.runsonwhat.com/reverse/tailscale) | Security & Compliance | DNS verification records | | | [Axios HQ](https://www.runsonwhat.com/reverse/axios-hq) | Collaboration | DNS verification records | | ## FAQ ### What tools does FIRE use? As of October 2026, runsonwhat has found 37 tools at FIRE (fire.org) in public records. Edge & Hosting: Cloudflare, Fastly and Namecheap. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 20, 2026. ### What cloud does FIRE run on? FIRE uses Platform.sh for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Platform.sh through Platform.sh code on fire.org. Platform.sh is used by 2,077 companies runsonwhat tracks. ### What CRM does FIRE use? FIRE uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on fire.org. Salesforce is used by 34,343 companies runsonwhat tracks. ### What email provider does FIRE use? FIRE uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,733 companies runsonwhat tracks. ### What analytics tools does FIRE use? FIRE uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Qualtrics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on fire.org. Google Analytics is used by 894,716 companies runsonwhat tracks. ### What is FIRE's website built with? FIRE uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify, and FIRE has used it since at least February 2026. Shopify is used by 60,126 companies runsonwhat tracks. ### How long has FIRE used Pardot? FIRE has used Pardot since at least December 2025, going by the first public certificate of the fire.org subdomain that points at Pardot. Other long-running tools at FIRE include Shopify (since February 2026). ### Does FIRE use jQuery? Yes. runsonwhat found jQuery at FIRE through jQuery code on fire.org. jQuery is a Frontend tool used by 923,491 companies runsonwhat tracks. ### Does FIRE use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at FIRE; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so FIRE may use more AI tools than these. ### Which companies have a tech stack similar to FIRE's? The companies with the stacks most like FIRE's are Foundation for Individual Rights and Expression, American Academy of Physician Associates, Akido Labs and DSG Global, according to runsonwhat (October 2026). Each shares 9 to 33 tools with FIRE, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what FIRE uses? runsonwhat reads public records only. Of the 37 tools at FIRE, 16 were found through code on fire.org, 14 through DNS records, 4 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fire.org about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/fire.org (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.