# What does Firely use?

Firely (fire.ly) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-10-21).

- Industry: IT Services
- Size: 11–50 employees
- Based in: Amsterdam, Netherlands
- Founded: 2015
- LinkedIn: https://www.linkedin.com/company/firely

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code |  |
| [Read the Docs](https://www.runsonwhat.com/reverse/readthedocs) | Support & Docs | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code |  |
| [Bitwarden](https://www.runsonwhat.com/reverse/bitwarden) | Security & Compliance | DNS verification records |  |
| [GoTo](https://www.runsonwhat.com/reverse/goto) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Firely use?

As of October 2026, runsonwhat has found 20 tools at Firely (fire.ly) in public records. Edge & Hosting: Cloudflare. Application: jQuery and Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked October 21, 2026.

### What CRM does Firely use?

Firely uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on fire.ly. HubSpot is used by 94,231 companies runsonwhat tracks.

### What email provider does Firely use?

Firely uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on fire.ly. Microsoft 365 is used by 712,501 companies runsonwhat tracks.

### What does Firely use for customer support?

Firely uses Read the Docs for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Read the Docs through a subdomain that points at Read the Docs. Read the Docs is used by 137 companies runsonwhat tracks.

### What analytics tools does Firely use?

Firely uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on fire.ly. Google Analytics is used by 882,532 companies runsonwhat tracks.

### What is Firely's website built with?

Firely uses WordPress for its website, alongside Yoast SEO and WooCommerce, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on fire.ly. WordPress is used by 598,614 companies runsonwhat tracks.

### Does Firely use jQuery?

Yes. runsonwhat found jQuery at Firely through jQuery code on fire.ly. jQuery is a Frontend tool used by 917,634 companies runsonwhat tracks.

### Which companies have a tech stack similar to Firely's?

The companies with the stacks most like Firely's are Skawa Innovation, RobusTest, Jito Labs and Twisted Matrix Labs, according to runsonwhat (October 2026). Each shares 2 to 6 tools with Firely, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Firely uses?

runsonwhat reads public records only. Of the 20 tools at Firely, 10 were found through code on fire.ly, 5 through email records, 4 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fire.ly about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/fire.ly (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.