# What does Finominal use? Finominal (finominal.com) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-10-26). - Industry: Financial Services - Size: 11–50 employees - Based in: London, United Kingdom - Founded: 2017 - LinkedIn: https://www.linkedin.com/company/factorresearch ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [Mixpanel](https://www.runsonwhat.com/reverse/mixpanel) | Analytics | Website code | | | [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [PartnerStack](https://www.runsonwhat.com/reverse/partnerstack) | Marketing | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | DNS verification records, Email records | | ## Recent changes at Finominal - 2026-10-26: stopped using [Google Analytics](https://www.runsonwhat.com/reverse/ga) - 2026-10-26: stopped using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) - 2026-10-26: started using [PartnerStack](https://www.runsonwhat.com/reverse/partnerstack) ## FAQ ### What tools does Finominal use? As of October 2026, runsonwhat has found 21 tools at Finominal (finominal.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Amazon CloudFront. Application: Google Fonts, Font Awesome and React. Data & Observability: Google Tag Manager, web-vitals and Mixpanel. Go-to-market: Mailchimp, Calendly and PartnerStack. Company Ops: Google Workspace, Atlassian and Amazon SES. Last checked October 26, 2026. ### What cloud does Finominal run on? Finominal uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on finominal.com. Amazon Web Services is used by 145,983 companies runsonwhat tracks. ### What sales tools does Finominal use? The sales tools runsonwhat has found at Finominal are Calendly (October 2026); no CRM shows up in Finominal's public records. runsonwhat found Calendly through Calendly code on finominal.com. Calendly is used by 29,089 companies runsonwhat tracks. ### What email provider does Finominal use? Finominal uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on finominal.com. Google Workspace is used by 405,351 companies runsonwhat tracks. ### What analytics tools does Finominal use? Finominal uses Google Tag Manager for analytics, alongside Mixpanel and Amplitude, according to runsonwhat (October 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on finominal.com. Google Tag Manager is used by 507,044 companies runsonwhat tracks. ### What marketing software does Finominal use? Finominal uses Mailchimp for marketing, alongside PartnerStack, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on finominal.com. Mailchimp is used by 116,244 companies runsonwhat tracks. ### Does Finominal use Google Fonts? Yes. runsonwhat found Google Fonts at Finominal through Google Fonts code on finominal.com. Google Fonts is a Media & UI tool used by 815,166 companies runsonwhat tracks. ### Does Finominal use AI tools? Yes. runsonwhat has found Anthropic at Finominal; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Finominal may use more AI tools than these. ### Has Finominal changed tools recently? Yes. On runsonwhat's rechecks, Finominal started using PartnerStack (latest on October 26, 2026) and stopped using Google Analytics and Google Ads (latest on October 26, 2026). A change counts only between two checks of finominal.com done the same way. ### How does runsonwhat know what Finominal uses? runsonwhat reads public records only. Of the 21 tools at Finominal, 13 were found through code on finominal.com, 5 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and finominal.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/finominal.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.