# What does Finematter use? Finematter (finematter.com) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-23). - Industry: Internet - Size: 11–50 employees - Based in: London, United Kingdom - LinkedIn: https://www.linkedin.com/company/finematter ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS verification records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code | | | [imgix](https://www.runsonwhat.com/reverse/imgix) | Media & UI | Website code | | | [Gatsby](https://www.runsonwhat.com/reverse/gatsby) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [Mouseflow](https://www.runsonwhat.com/reverse/mouseflow) | Analytics | Website code | | | [Heap](https://www.runsonwhat.com/reverse/heap) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records, Email records, Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, Email records | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | DNS verification records, Website code | | | [Gorgias](https://www.runsonwhat.com/reverse/gorgias) | Support & Docs | Website code | | | [Prismic](https://www.runsonwhat.com/reverse/prismic) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Custom domain, Email records | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code | | ## FAQ ### What tools does Finematter use? As of October 2026, runsonwhat has found 29 tools at Finematter (finematter.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon CloudFront. Application: Google Fonts, React and Algolia. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Google Workspace, SendGrid and Mailchimp Transactional. Last checked October 23, 2026. ### What cloud does Finematter run on? Finematter uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on finematter.com. Amazon Web Services is used by 145,481 companies runsonwhat tracks. ### What email provider does Finematter use? Finematter uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on finematter.com. Google Workspace is used by 401,493 companies runsonwhat tracks. ### What does Finematter use for customer support? Finematter uses Gorgias for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Gorgias through Gorgias code on finematter.com. Gorgias is used by 3,897 companies runsonwhat tracks. ### What analytics tools does Finematter use? Finematter uses Google Analytics for analytics, alongside Google Tag Manager, Mouseflow and Heap, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on finematter.com. Google Analytics is used by 875,036 companies runsonwhat tracks. ### What is Finematter's website built with? Finematter uses Shopify for its website, alongside Prismic, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and email records. Shopify is used by 59,360 companies runsonwhat tracks. ### Does Finematter use Google Fonts? Yes. runsonwhat found Google Fonts at Finematter through Google Fonts code on finematter.com. Google Fonts is a Media & UI tool used by 806,261 companies runsonwhat tracks. ### Which companies have a tech stack similar to Finematter's? The companies with the stacks most like Finematter's are A Plus Apartments, Bulow Orthotic & Prosthetic Solutions, Unique Technologies and Epik, according to runsonwhat (October 2026). Each shares 5 to 5 tools with Finematter, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Finematter uses? runsonwhat reads public records only. Of the 29 tools at Finematter, 15 were found through code on finematter.com, 7 through DNS records, 4 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and finematter.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/finematter.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.