# What does Fig use? Fig (fig.ca) shows public evidence of 34 tools, according to runsonwhat (last checked 2026-10-21). - Industry: Financial Services - Size: 11–50 employees - Based in: Montreal, Canada - LinkedIn: https://www.linkedin.com/company/getfig ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Render](https://www.runsonwhat.com/reverse/render) | Hosting & Cloud | Custom domain, Website code | 2024-04 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Astro](https://www.runsonwhat.com/reverse/astro) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [PostHog](https://www.runsonwhat.com/reverse/posthog) | Analytics | Website code | | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code | | | [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code | | | [Better Stack](https://www.runsonwhat.com/reverse/betterstack) | Monitoring | Custom domain | 2024-07 | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code | | | [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Custom domain, Website code | 2022-12 | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Storyblok](https://www.runsonwhat.com/reverse/storyblok) | Website & CMS | Website code | | | [ReadMe](https://www.runsonwhat.com/reverse/readme) | Support & Docs | Custom domain | 2022-11 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records | | | [TrustArc](https://www.runsonwhat.com/reverse/trustarc) | Security & Compliance | Website code | | ## FAQ ### What tools does Fig use? As of October 2026, runsonwhat has found 34 tools at Fig (fig.ca) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Adobe Fonts, Anthropic and OpenAI. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Salesforce. Company Ops: Google Workspace, Let's Encrypt and Sectigo. Last checked October 21, 2026. ### What cloud does Fig run on? Fig uses Amazon Web Services for hosting and cloud infrastructure, alongside Render, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on fig.ca. Amazon Web Services is used by 145,977 companies runsonwhat tracks. ### What CRM does Fig use? Fig uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on fig.ca. Salesforce is used by 34,282 companies runsonwhat tracks. ### What email provider does Fig use? Fig uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on fig.ca. Google Workspace is used by 405,304 companies runsonwhat tracks. ### What does Fig use for customer support? Fig uses Freshdesk for customer support and documentation, alongside ReadMe, according to runsonwhat (October 2026). runsonwhat found Freshdesk through a subdomain that points at Freshdesk and code on fig.ca, and Fig has used it since at least December 2022. Freshdesk is used by 12,633 companies runsonwhat tracks. ### What analytics tools does Fig use? Fig uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and PostHog, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on fig.ca. Google Analytics is used by 887,848 companies runsonwhat tracks. ### How long has Fig used ReadMe? Fig has used ReadMe since at least November 2022, going by the first public certificate of the fig.ca subdomain that points at ReadMe. Other long-running tools at Fig include Freshdesk (since December 2022), Render (since April 2024) and Better Stack (since July 2024). ### Does Fig use Cloudflare? Yes. runsonwhat found Cloudflare at Fig through Cloudflare code on fig.ca. Cloudflare is a CDN & Edge tool used by 707,539 companies runsonwhat tracks. ### Does Fig use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Fig; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Fig may use more AI tools than these. ### Which companies have a tech stack similar to Fig's? The companies with the stacks most like Fig's are StraitsX Payment Services Pte., PayPlus, Takenos and Sicredi, according to runsonwhat (October 2026). Each shares 7 to 13 tools with Fig, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Fig uses? runsonwhat reads public records only. Of the 34 tools at Fig, 18 were found through code on fig.ca, 10 through DNS records, 4 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fig.ca about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/fig.ca (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.