# What does Fifa use? Fifa (fifa.com) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-10-24). ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Website code | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Bynder](https://www.runsonwhat.com/reverse/bynder) | Media & UI | Custom domain | | | [Flourish](https://www.runsonwhat.com/reverse/flourish) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code | | | [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Website code | | | [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Custom domain, Website code | | | [Azure Monitor](https://www.runsonwhat.com/reverse/azure-monitor) | Analytics | Website code | | | [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Custom domain | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code, Website config | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [SAP SuccessFactors](https://www.runsonwhat.com/reverse/sap-successfactors) | People & HR | Custom domain | | | [QuoVadis](https://www.runsonwhat.com/reverse/quovadis) | Security & Compliance | DNS verification records | | ## FAQ ### What tools does Fifa use? As of November 2026, runsonwhat has found 31 tools at Fifa (fifa.com) in public records. Edge & Hosting: Cloudflare, Amazon CloudFront and Microsoft Azure. Application: React, Bynder and Flourish. Data & Observability: Google Tag Manager, Adobe Experience Platform Tags and Adobe Experience Platform. Go-to-market: Meta Pixel, Shopify and Google Ad Manager. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 24, 2026. ### What cloud does Fifa run on? Fifa uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through Microsoft Azure code on fifa.com. Microsoft Azure is used by 48,387 companies runsonwhat tracks. ### What email provider does Fifa use? Fifa uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 719,247 companies runsonwhat tracks. ### What analytics tools does Fifa use? Fifa uses Google Tag Manager for analytics, alongside Adobe Experience Platform, Adobe Analytics and Azure Monitor, according to runsonwhat (November 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on fifa.com. Google Tag Manager is used by 515,321 companies runsonwhat tracks. ### What is Fifa's website built with? Fifa uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify. Shopify is used by 60,697 companies runsonwhat tracks. ### What marketing software does Fifa use? Fifa uses Klaviyo for marketing, according to runsonwhat (November 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo. Klaviyo is used by 35,931 companies runsonwhat tracks. ### Does Fifa use Cloudflare? Yes. runsonwhat found Cloudflare at Fifa through Cloudflare code on fifa.com. Cloudflare is a CDN & Edge tool used by 723,934 companies runsonwhat tracks. ### Which companies have a tech stack similar to Fifa's? The companies with the stacks most like Fifa's are Klarna, Pax8 Nebula, Xactly and Oxygen, according to runsonwhat (November 2026). Each shares 4 to 14 tools with Fifa, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Fifa uses? runsonwhat reads public records only. Of the 31 tools at Fifa, 11 were found through code on fifa.com, 7 through subdomains that point at the vendor, 6 through DNS records, 5 through website configuration files and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fifa.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/fifa.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.