# What does Factoringgruppen use?

Factoringgruppen (fg.se) shows public evidence of 13 tools, according to runsonwhat (last checked 2026-11-10).

- Industry: Financial Services
- Size: 11–50 employees
- Based in: Gothenburg, Sweden
- LinkedIn: https://www.linkedin.com/company/factoringgruppen

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Sanity](https://www.runsonwhat.com/reverse/sanity) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Cookie Information](https://www.runsonwhat.com/reverse/cookie-information) | Security & Compliance | Website code |  |

## Recent changes at Factoringgruppen

- 2026-11-01: started using [Anthropic](https://www.runsonwhat.com/reverse/anthropic)

## FAQ

### What tools does Factoringgruppen use?

As of November 2026, runsonwhat has found 13 tools at Factoringgruppen (fg.se) in public records. Application: Anthropic and Next.js. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, SendGrid and Cookie Information. Last checked November 10, 2026.

### What email provider does Factoringgruppen use?

Factoringgruppen uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 737,885 companies runsonwhat tracks.

### What analytics tools does Factoringgruppen use?

Factoringgruppen uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on fg.se. Google Analytics is used by 904,465 companies runsonwhat tracks.

### What is Factoringgruppen's website built with?

Factoringgruppen uses Sanity for its website, according to runsonwhat (November 2026). runsonwhat found Sanity through Sanity code on fg.se. Sanity is used by 5,357 companies runsonwhat tracks.

### Does Factoringgruppen use Google Ads?

Yes. runsonwhat found Google Ads at Factoringgruppen through Google Ads code on fg.se. Google Ads is a Ads & Pixels tool used by 540,707 companies runsonwhat tracks.

### Does Factoringgruppen use AI tools?

Yes. runsonwhat has found Anthropic at Factoringgruppen; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Factoringgruppen may use more AI tools than these.

### Has Factoringgruppen changed tools recently?

Yes. On runsonwhat's rechecks, Factoringgruppen started using Anthropic (latest on November 1, 2026). A change counts only between two checks of fg.se done the same way.

### How does runsonwhat know what Factoringgruppen uses?

runsonwhat reads public records only. Of the 13 tools at Factoringgruppen, 9 were found through code on fg.se, 2 through email records, 1 through website configuration files and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fg.se about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/fg.se (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.