# What does Fanatics use? Fanatics (fanatics.com) shows public evidence of 53 tools, according to runsonwhat (last checked 2026-11-06). ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records, Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Custom domain | 2025-03 | | [Akamai mPulse](https://www.runsonwhat.com/reverse/akamai-mpulse) | Monitoring | Website code | | | [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Website code | | | [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) | Analytics | Website code | | | [EcoStruxure IT](https://www.runsonwhat.com/reverse/ecostruxure-it) | Monitoring | DNS verification records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config, Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config | | | [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | DNS verification records | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records | | | [Box](https://www.runsonwhat.com/reverse/box) | Collaboration | DNS verification records | | | [GoTo](https://www.runsonwhat.com/reverse/goto) | Collaboration | DNS verification records | | | [Docker](https://www.runsonwhat.com/reverse/docker) | Dev Tools | DNS verification records | | | [Postman](https://www.runsonwhat.com/reverse/postman) | Dev Tools | DNS verification records | | | [Cisco Intersight](https://www.runsonwhat.com/reverse/cisco-intersight) | Dev Tools | DNS verification records | | | [Lever](https://www.runsonwhat.com/reverse/lever) | People & HR | Website config | | ## Recent changes at Fanatics - 2026-10-18: started using [Box](https://www.runsonwhat.com/reverse/box) - 2026-10-18: started using again [Docker](https://www.runsonwhat.com/reverse/docker) - 2026-10-18: started using again [OneTrust](https://www.runsonwhat.com/reverse/onetrust) - 2026-10-18: started using again [OpenAI](https://www.runsonwhat.com/reverse/openai) - 2026-10-18: started using again [Amazon SES](https://www.runsonwhat.com/reverse/ses) - 2026-10-18: started using again [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) - 2026-10-07: stopped using [Docker](https://www.runsonwhat.com/reverse/docker) - 2026-10-07: stopped using [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) - 2026-10-07: stopped using [OneTrust](https://www.runsonwhat.com/reverse/onetrust) - 2026-10-07: stopped using [Amazon SES](https://www.runsonwhat.com/reverse/ses) - 2026-10-07: stopped using [OpenAI](https://www.runsonwhat.com/reverse/openai) ## FAQ ### What tools does Fanatics use? As of November 2026, runsonwhat has found 53 tools at Fanatics (fanatics.com) in public records. Edge & Hosting: Akamai. Application: React, Anthropic and OpenAI. Data & Observability: Google Analytics, Google Tag Manager and Adobe Experience Platform. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 6, 2026. ### What email provider does Fanatics use? Fanatics uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 734,158 companies runsonwhat tracks. ### What payment provider does Fanatics use? Fanatics uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on fanatics.com. Stripe is used by 31,411 companies runsonwhat tracks. ### What analytics tools does Fanatics use? Fanatics uses Google Analytics for analytics, alongside Google Tag Manager, Adobe Experience Platform and AppsFlyer, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on fanatics.com. Google Analytics is used by 903,921 companies runsonwhat tracks. ### What does Fanatics use for hiring and HR? Fanatics uses Lever for hiring and HR, according to runsonwhat (November 2026). runsonwhat found Lever through fanatics.com's configuration files. Lever is used by 652 companies runsonwhat tracks. ### What monitoring tools does Fanatics use? Fanatics uses Akamai mPulse for monitoring, alongside EcoStruxure IT, according to runsonwhat (November 2026). runsonwhat found Akamai mPulse through Akamai mPulse code on fanatics.com. Akamai mPulse is used by 6,240 companies runsonwhat tracks. ### How long has Fanatics used Adobe Experience Platform? Fanatics has used Adobe Experience Platform since at least March 2025, going by the first public certificate of the fanatics.com subdomain that points at Adobe Experience Platform. ### Does Fanatics use Google Ads? Yes. runsonwhat found Google Ads at Fanatics through Google Ads code on fanatics.com. Google Ads is a Ads & Pixels tool used by 540,588 companies runsonwhat tracks. ### Does Fanatics use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Fanatics; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Fanatics may use more AI tools than these. ### Has Fanatics changed tools recently? Yes. On runsonwhat's rechecks, Fanatics started using Box, Docker and OneTrust (latest on October 18, 2026) and stopped using Docker, Smartsheet and OneTrust (latest on October 7, 2026). A change counts only between two checks of fanatics.com done the same way. ### Which companies have a tech stack similar to Fanatics's? The companies with the stacks most like Fanatics' are TPG, Jamf Holdings, Everpure and Nebraska Furniture Mart, according to runsonwhat (November 2026). Each shares 17 to 25 tools with Fanatics, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Fanatics uses? runsonwhat reads public records only. Of the 53 tools at Fanatics, 23 were found through DNS records, 14 through website configuration files, 12 through code on fanatics.com, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fanatics.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/fanatics.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.