# What does Factorium use?

Factorium (factorium.nl) shows public evidence of 11 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Performing Arts
- Size: 51–200 employees
- Based in: Tilburg, Netherlands
- Founded: 1869
- LinkedIn: https://www.linkedin.com/company/factorium

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code |  |
| [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code |  |

## Recent changes at Factorium

- 2026-10-22: started using [Algolia](https://www.runsonwhat.com/reverse/algolia)

## FAQ

### What tools does Factorium use?

As of November 2026, runsonwhat has found 11 tools at Factorium (factorium.nl) in public records. Application: Font Awesome, Vue.js and Algolia. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Mailchimp Transactional and Usercentrics. Last checked October 31, 2026.

### What email provider does Factorium use?

Factorium uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 720,735 companies runsonwhat tracks.

### What analytics tools does Factorium use?

Factorium uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on factorium.nl. Google Analytics is used by 906,053 companies runsonwhat tracks.

### What marketing software does Factorium use?

Factorium uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through Mailchimp code on factorium.nl. Mailchimp is used by 117,842 companies runsonwhat tracks.

### Does Factorium use Google Ads?

Yes. runsonwhat found Google Ads at Factorium through Google Ads code on factorium.nl. Google Ads is a Ads & Pixels tool used by 541,790 companies runsonwhat tracks.

### Has Factorium changed tools recently?

Yes. On runsonwhat's rechecks, Factorium started using Algolia (latest on October 22, 2026). A change counts only between two checks of factorium.nl done the same way.

### How does runsonwhat know what Factorium uses?

runsonwhat reads public records only. Of the 11 tools at Factorium, 9 were found through code on factorium.nl, 1 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and factorium.nl about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/factorium.nl (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.