# What does Factor use?

Factor (factor.io) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-10-29).

- Industry: Software
- Size: 11–50 employees
- Based in: Cambridge, United States
- Founded: 2018
- LinkedIn: https://www.linkedin.com/company/cofactr

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records |  |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code |  |
| [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code |  |
| [Dealfront](https://www.runsonwhat.com/reverse/leadfeeder) | Sales & CRM | Website code |  |
| [Sanity](https://www.runsonwhat.com/reverse/sanity) | Website & CMS | Website code |  |
| [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records |  |
| [Enzuzo](https://www.runsonwhat.com/reverse/enzuzo) | Security & Compliance | Website code |  |
| [Lever](https://www.runsonwhat.com/reverse/lever) | People & HR | Website code |  |

## FAQ

### What tools does Factor use?

As of November 2026, runsonwhat has found 22 tools at Factor (factor.io) in public records. Edge & Hosting: Cloudflare and Vercel. Application: GSAP and Next.js. Data & Observability: Google Analytics and Segment. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace, Amazon SES and Enzuzo. Last checked October 29, 2026.

### What cloud does Factor run on?

Factor uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through Vercel code on factor.io. Vercel is used by 51,512 companies runsonwhat tracks.

### What CRM does Factor use?

Factor uses HubSpot for its CRM, alongside Apollo.io and Dealfront, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 96,515 companies runsonwhat tracks.

### What email provider does Factor use?

Factor uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 412,627 companies runsonwhat tracks.

### What analytics tools does Factor use?

Factor uses Google Analytics for analytics, alongside Segment, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on factor.io. Google Analytics is used by 905,983 companies runsonwhat tracks.

### What is Factor's website built with?

Factor uses Sanity for its website, according to runsonwhat (November 2026). runsonwhat found Sanity through Sanity code on factor.io. Sanity is used by 5,242 companies runsonwhat tracks.

### Does Factor use Cloudflare?

Yes. runsonwhat found Cloudflare at Factor through DNS records that point at Cloudflare and code on factor.io. Cloudflare is a CDN & Edge tool used by 726,150 companies runsonwhat tracks.

### Which companies have a tech stack similar to Factor's?

The companies with the stacks most like Factor's are Cofactr, Copy.ai, Aiwyn and Meetic Europe, according to runsonwhat (November 2026). Each shares 3 to 20 tools with Factor, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Factor uses?

runsonwhat reads public records only. Of the 22 tools at Factor, 18 were found through code on factor.io, 3 through email records and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and factor.io about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/factor.io (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
